Last Saturday thought-leaders and change-makers converged on the Qualcomm Institute at Calit2 campus for a special day of sharing ideas, making new connections, and experiencing exciting possibilities. It was the fourth TEDxSanDiego, an extraordinary day that certainly lived up to the standards set by the previous years (see my recaps here: 2012, 2011, and 2010.) […]
brand-as-business bit: I use the term “operationalize” to describe the kind of brand-building I focus on — and to differentiate from expressing, promoting, and marketing a brand. Operationalizing your brand involves using your brand to shape your organizational culture, to drive your core operations, and to guide your customer experiences. It’s about putting your brand […]