Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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nike emotional connection

nike vs. adidas
06.02.14

Why Nike Will Beat Adidas at the World Cup

The real action at the World Cup won’t be between by the national teams from Brazil and The Netherlands, nor from Germany and Spain, or from any other soccer team.  The biggest competition just might be between Nike and Adidas. […]

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nike-love
05.27.14

Protobrand’s Stephen Hahn-Hriffiths on Why People Love Nike

I’m sure I’m not alone in admiring Nike as a great brand — one that has capture people’s hearts and minds, not to mention their wallets and social conversations.  What makes Nike such a well-loved brand?  In addition to the insights I share in my book, What Great Brands Do, there is now solid market […]

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Twitter

  • brands aren't in the business of selling products; they're in the business of forging close emotional ties with their customers. about 21 minutes ago ReplyRetweetFavorite
  • your brand isn't your logo -- your brand is what you do and how you do it: https://t.co/n5pcIMhS7G #brandbuilding about 1 hour ago ReplyRetweetFavorite
  • #brandstrategy should capture the unique voice of the brand. #brandbuilding about 18 hours ago ReplyRetweetFavorite
  • Home
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