Most Valuable Brands Archives

04.17.13

Corebrands Jim Gregory on Brand Power

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]

09.07.10

the problem with brand value and brand valuation

We’re about at the midpoint between the release of Forbes’ “The World’s Most Valuable Brands” report back in last July and Interbrand’s “Best Global Brands” report which is due out on September 15th (it usually gets picked up by Businessweek.) You know those studies which report, for example, that Coca-Cola is the world’s top brand, […]