brand-as-business bit: Showrooming isn’t going away — it’s the way people want and expect to shop now. So, what are brick and mortar stores to do to compete with e-tailers that undercut them on price — especially in consumer electronics where the prevalence of mobile price checking apps and online discounters have really taken their […]
mobile retail
(Welcome to my latest Brand Experience Brief – a video report on my audits of a new and interesting retail concept.) Retail fashion trucks are starting to hit the road in most major metro areas. Take a look inside one of these hot innovations, Therapie Boutique. other brand experience briefs: GAP’s new store design ihop […]