brand-as-business bit: A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit. My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]
mobile health
“Health and Fitness Gadgets Reign at CES” declared a headline from the Wall Street Journal about the International CES earlier this month. Check out cool products and money quotes from speakers in this highlight video: The Digital Health and Fitness Buzz at CES 2013 (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo. more on […]
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) […]
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars […]