Michael Watkins Archives - Denise Lee Yohn

06.29.12

June Brand-As-Business Buffet

Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) — the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less […]

06.12.12

Leadership Shifts

brand-as-business bit: In this month’s Harvard Business Review, author and management advisor Michael Watkins addresses the challenges a function head faces when he or she first becomes an enterprise leader. Watkins outlines seven “seismic shifts” that executives must navigate including shifting from specialist to generalist and from tactician to strategist. In my own leadership experiences as […]