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Meta CEO Mark Zuckerberg recently referred to Meta employees in a new way:  Metamates.  Is this a good idea?  Should you use a coined name to refer to your employees? The poll I fielded on LinkedIn yielded a definitive answer: It depends.  28% supported the practice of made-up names for employees; 32% voted against it; […]

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This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column.  […]