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Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand-as-business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also included some […]

undecided
04.22.10

marketing myopia

I’ve been mulling over a debate for the past few weeks and haven’t been able to resolve it, so I thought I’d share it here and get your input. The issue is whether marketers should try to increase the marketing function in the organization or whether they should try to increase the marketing capability of […]