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The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders. […]

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Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, […]