Some business leaders manage to become talent magnets. Not only are they followed by loyal employees and pursued by prospective ones, but they also attract the best agencies, consulting firms, and freelancers. […]
brand-as-business bit: In Fast Company’s recent write-up on Red Bull, Red Bull Media House managing director Werner Brell is quoted as saying: “[Red Bull founder Dietrich Mateschitz] knew that success would be in how you market the product as much as the product itself.” It reminds me of a favorite quote of mine from Geoffrey Frost who […]