What are some of the different views of the value, role, and best approaches to paid, owned, and earned media? Why are conversation and storytelling so important in today’s media? How can companies use content to make people’s lives better? These are the questions I cover in today’s inteview. My guest is Sam Rosen, Creative […]
Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will […]
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing. After all there’s a reason why philosopher and […]
Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. It found it fascinating on several levels. […]