The story of how the venerable Ford Motor Company managed to recover from the Great Recession of 2008 may be one of the greatest corporate turnarounds in U.S. history. And it demonstrates how great brands rebound from turbulent times. Not only did Ford recover, but it ended up thriving and achieving heights once thought impossible […]
Brand-as-Business Briefs™ are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.
To be added to this exclusive list of CEOs, CMOs, and business leaders, and to receive a free chapter from each of Denise’s books — What Great Brands Do and Extraordinary Experiences — please sign-up using the form below.