Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections. They are bundles of values and attributes that define the way companies behave and the value they deliver to customers. In layman’s terms, a brand is what you do and how you do it. This means brands represent […]
Brand-as-Business Briefs™ are periodic emailed briefings for learning how companies operationalize their brands to grow their businesses.
To be added to this exclusive list of CEOs, CMOs, and business leaders, and to receive a free chapter from each of Denise’s books — What Great Brands Do and Extraordinary Experiences — please sign-up using the form below.