V13 personal dialogue

From What Great Brands Do:  Emotional brand-building requires you to develop a personal dialogue with your customers on the issues that are most meaningful to them. Remember, when connecting with customers, it’s WIFM — what’s in it for me (the customer)?! other #WGBD quotes: you have nothing worth communicating what business are we really in? […]

find your greatness

Earlier this year, I was interviewed about what women want from digital technology.  (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!)   I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics.  More recently, women’s needs have come to the forefront of […]