brand-as-business bit:  A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit.  My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]

brand-as-business bit:   It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential.  I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions this year) at […]

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The Consumer Electronics Show (CES) can be an intoxicating experience.  Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never even dreamed of.  Speakers captivate your imagination as they describe bold visions and demo the newest products. But amid all the hype, […]