brand-as-business bit:  A couple of weeks ago I had the pleasure of speaking at the Digital Health Summer Summit.  My session, “Key Triggers,” was designed to discuss the challenges of consumer adoption and monetization facing products like the Nike+ Fuelband and apps like MyFitnessPal as well as electronic health records and medical devices. But as […]

Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief:  Gap —  a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise […]

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When a healthcare venture capitalist and a leading digital health company exec get together to put “Digital Health in the Hot Seat,” you’re sure to get an earful.  In a session at last week’s Digital Health Summer Summit, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy […]