Some of my favorite quotes about corporate culture include “Culture is strategy” (Jim Collins), “The only way to change a corporate culture is to just change it” (Gordon Bethune), and “No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it” (Jack […]

V4

Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building.  Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.  I’ll release these regularly here and on #WGBD, the virtual collage of […]