_

Writing a book can be tedious and grueling at times.  Having written three books, I can attest that organizing all those ideas in your head and then conveying them in written word, 60,000+ words actually, is not for the faint of heart.  But one of the hardest parts of writing a book is choosing a […]

_

The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available!  Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.*  Here’s […]

_

It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!!   Get your copy here. Check out this introduction: […]

_

In the two years that have passed since I released my e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, the retail customer experience has gotten even more important — and more competitive.  The “Amazon effect” has raised everyone’s expectations about how convenient shopping should be.  And nearly all companies now expect to compete […]

enchantment & extraordinary experiences

What do great brands do?  Guy Kawasaki would suggest — and I would agree — that great brands are enchanting brands — they fill people with great delight.  Great brands change people’s hearts, minds, and actions — including inspiring them to buy something, but it’s usually about more than that. […]