brand-as-business bit:  I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores.  My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and implement a […]

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Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and […]

Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference.  Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video):  Whole […]

brand-as-business bit:  last week Best Buy‘s new CEO Hubert Joly met with analysts and journalists to share his plan to turnaround the struggling electronics chain (you can check out a debrief of his presentation from Businessweek). His plan features several smart moves — the highlights: expanding Best Buy’s private-label business, which includes the Insignia and Rocketfish brands […]

(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix.  The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  The caliber of the presentations was so high, I wanted to pass along some of the key learnings.  So beginning today and for […]

Jim Stengel’s book Grow:  How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals.  This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]

A new definition of brand.  Inspiring employees.  My take on the Super Bowl ads and the new Taco Bell tagline.  Check out my writings on these and other topics in the following “brand-as-business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em  Coming Back — my […]

brand-as-business bit:  I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one.  That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic ‘brand alignment.’ […]

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2012, according to the Chinese calendar, is the Year of the Dragon.  In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on.  They’re likely to […]