If you’re struggling to build a cohesive company culture, you’re not alone. Where and how people work varies so much now that culture-building seems more difficult than ever. Instead of trying to control or quash the different directions your culture seems to be headed, provide clarity and focus to the variations. In this Smartbrief on […]
When Viad Corp.‘s Travel and Recreation Group undertook a re-branding in 2016, there were several objectives for the transformation including identifying a new name. Instead of delegating the undertaking to the marketing department, as most organizational leaders would, President David Barry believed the most fundamental element of the transformation was employee engagement with the brand. […]
While the importance of workplace culture is well-understood, how to build a great culture is less established. In the research and work I did leading to my upcoming book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (published by Nicholas Brealey, an imprint of Hachette Book Group on March 13, 2018), I […]