The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do; The Seven Brand-Building Principles That Separate the Best from the Rest. So, please allow me to explain. […]
“Giving back” has become such a phenomenon there’s now a Giving Back magazine, The Giving Back Fund (“a nonprofit organization that provides philanthropic consulting, management, and administrative services to individuals and corporations“), The Giving Back Foundation (“a catalyst to uplift and empower young women and children – to create a new generation of leaders and […]