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Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review.  Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes.  Adobe […]

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When Viad Corp.‘s Travel and Recreation Group undertook a re-branding in 2016, there were several objectives for the transformation including identifying a new name.  Instead of delegating the undertaking to the marketing department, as most organizational leaders would, President David Barry believed the most fundamental element of the transformation was employee engagement with the brand.  […]

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“Bruising.” “Relentless.” “Painful.” “Frequent combat.” “Burn and churn.” No one would fault you for thinking a company with a workplace culture described in these harsh terms is destined for failure. Yet, one such company recently nearly doubled its operating income, increased its annual revenue by 27%, and turned in its 8th straight quarter of profitability. […]

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Call me old school, but I really enjoy the written word.  I prefer reading a long-form blog post or article than a pithy tweet or fleeting Facebook post.  That’s not to say that I want a writer to blather on — rather, I like reading the work of people who have mastered the written word […]

brand-as-business bit:  “Brand Relevance and Evolution.  It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies.  Your brand is everything.  It’s who you are, what you do, what you stand for, and why you matter.  Nothing could be more essential.”  This promo blurb is what drew me to […]