CoreBrand Archives - Denise Lee Yohn

04.17.13

Corebrands Jim Gregory on Brand Power

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]

02.13.12

a brand lesson from komen and planned parenthood

brand-as-business bit: I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one. That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic ‘brand alignment.’ […]