Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building — a slide show of what Walter Isaacson’s […]

brand-as-business bit:  The other night I got to attend “An Evening with Switchfoot,” an intimate experience in which the popular rock band played a few sets and talked about their music.  Band leader John Foreman described one of the challenges they face, and it sounded awful lot like what I hear from business leaders as […]