TargetExpress, the new smaller retail concept from the folks at Target, is intended to offer “an assortment that is locally relevant to meet urban guests’ quick trip wants and needs at an everyday value.” Check out this video audit and analysis to see how it delivers on that mission. DLYohn Brand Experience Brief TargetExpress from […]

(Get the insights and analysis on new and interesting restaurant and retail concepts with my brand experience briefs.  Here’s the latest:) Target is experimenting with a new store format, CityTarget.  The effort is intended to reach more Americans, and their money, who have been leaving the suburbs for the city.   Check out all that’s great […]