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Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant.  In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change:  change is passive, but transformation presents an opportunity for you to play an active role […]

HermanMillerBrandIM

I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.”  That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs.  The article offers a peak into the great company behind […]

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I’m working on two big and juicy brand repositioning projects.  While both involve quite significant departures from the companies’ current strategies and it’s still pretty early on in the projects, it’s likely one is going to be successful and the other, not, or at least less so. I thought the reason for the difference between […]