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Brands have evolved from mere symbols of product quality and identifiers to aid customers in purchase selections.  They are bundles of values and attributes that define the way companies behave and the value they deliver to customers.  In layman’s terms, a brand is what you do and how you do it.  This means brands represent […]

stop_the_madness
11.12.13

stop giving back

“Giving back” has become such a phenomenon there’s now a Giving Back magazine,  The Giving Back Fund (“a nonprofit organization that provides philanthropic consulting, management, and administrative services to individuals and corporations“), The Giving Back Foundation (“a catalyst to uplift and empower young women and children – to create a new generation of leaders and […]