12.22.08
marketing productivity metric
BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity. […]
BusinessWeek
11.26.08
brand limits or litmus
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate” […]
10.14.08
konosuke matsushita r.i.p.
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, […]