brand-as-business bit: In one of a string of disappointing Chargers games a few weeks ago, a receiver (who shall remain nameless) provided an instructive, but unfortunate illustration about business – the importance of closure in business, specifically. You see, as the receiver went to make catch, he pivoted to start running too quickly and the […]
(Last week’s Women’s Foodservice Forum Executive Summit featured execellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: Kellogg Associate Professor Tanya Menon taught us how to get people motivated about the things we want to […]
Jim Stengel’s book Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies presents brand-building through the lens of ideals. This is very much in line with the benefits of the brand-as-business(tm) management approach – that is, how to use your brand platform as a management tool to fuel, align, and guide every […]
Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. It found it fascinating on several levels. […]
Change happens. That’s not just a bumper sticker slogan; it’s the state of business today. Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas: […]
(This is the second in a two-part blog series on influence and leadership. This post is written by Terry Starbucker, who has been in the business world for over 28 years in a variety of leadership positions, and regularly writes about his experiences in his blog, “Ramblings From a Glass Half-Full” . He is also a […]
Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference. Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. […]
The TV show The Biggest Loser started up again this week. The show features contestants who train, diet, and compete in challenges to see who can lose the most weight. I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational […]