brand-as-business bit:  The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover.   I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now:  the power of storytelling to engage employees. Companies often use advertising and social media to share rich […]

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Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels. […]

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Whew!  What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand-as-business bites blog posts, 17 videos, 11 published articles, 11 brand-as-business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random thoughts – not to […]

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Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.  Our talk covers topics like: how the social web is changing search the difference between brand and online reputation […]

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The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look.  I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them. […]

akio morita with a walkman

Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet.  The headlines of stories covering the occasion speak to brand’s lost luster.  Yahoo! Tech declared “Sony struggling as Walkman hits 30th anniversary“; “Sony toils” MSNBC’s headline agreed and added:  “Once a pioneer of cutting-edge gadgets, company struggles to reinvent self.” In the midst of […]

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I’ve been thinking about the importance of connecting the internal organization with external customers.  All too often it seems companies are either too inwardly focused, getting too caught up in their own capabilities, technologies, and process — or too outwardly focused, trying to be everything to everyone and ending up being nothing to no one. […]