BrandZ just published its annual brand valuation report weeks after Forbes released its best brand list. The dramatic differences between the lists caused some head scratching among businesspeople. When Interbrand‘s report comes out later this year and inevitably reports more different numbers, confusion is likely to grow. Unfortunately if you want to know which best […]
Forbes magazine just published its latest ranking of the World’s Most Valuable Brands. The results weren’t all that surprising — Apple remains the far-and-away leader at $154.1 billion — and writer Kurt Badenhausen’s summary provides a good topline analysis of the ranking. But there are always interesting data points in these kinds of reports that […]
What happened while you were out on vacation? Here’s my top content from August: Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column […]
Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report. Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Interbrand’s Best Global Brands, BrandFinance Global 500, or Millward Brown’s BrandZ — the dollar values they report are […]
The future of business is personal. We are embarking on “The Age of You”, in which “Mecosystems” (ecosystems that revolve around and cater to you) and “responsive experiences” (customer experiences that adapt to your needs and preferences) will prevail. […]
For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it […]
brand-as-business bit: By now you’ve probably read about Interbrand’s latest report on the Best Global Brands. While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the inclusion of […]
Have you ever wondered how closely a company’s brand value and revenue are correlated? Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated? […]
Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management. […]
Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report. I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.” In it I took issue with a specific aspect of most valuation methodologies — a factor to account for […]