Here are the latest installments in the FREE video series “How to Build a Breakthrough Brand” — teaching you how to build a brand that’s relevant, differentiated, and powerful. […]
brand portfolio
01.04.10
brand impact in 2010
Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m […]
10.31.08
corporate brand gaps
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products, […]
10.14.08
konosuke matsushita r.i.p.
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, […]