DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — […]

This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept.  Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo. […]