You’ve got brand-building questions; I’ve got answers! Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building.  My answers are taken from my recent media interviews, so they’re based on real-live issues.  Take a look at the first installment:  How should we evolve or extend our brand? Brand […]

brand-as-business bit:   To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your operations and […]

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Sunday’s NYT featured an insightful analysis of “Survivor,” the reality-show pioneer from CBS, currently in its 16th season — the piece recaps the show’s rise to popularity and its current slow decline. Once again, Hollywood has provided an excellent lesson in brand-building […]

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Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me […]