Here’s another Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept. Today, we’re looking at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word: BIG. Check it out: DLYohn Brand Experience Brief: Jason’s Deli from Denise Lee Yohn on Vimeo. Jason’s […]
What happens when the company behind Chipotle Mexican Grill decides to go Asian? Shophouse Kitchen! Check out this video audit & analysis of the Shophouse customer experience. DLYohn Brand Experience Brief: Shophouse Kitchen from Denise Lee Yohn on Vimeo. other brand experience briefs you might like: Warby Parker Eureka! sweetgreen transcript: What happens when the […]
Warby Parker is one of several e-commerce brands, including Bonobos and Birchbox, that have ventured into the physical store space. Check out this Brand Experience Brief video to learn what works and what doesn’t in Warby Parker’s store in New York City’s SOHO, and why it matters. related brand experience brief videos: Birchbox Bonobos and Warby Parker […]
Here’s my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept — and this store certainly is interesting. SamplingLab is a store where you can try free samples of products and give your feedback to the companies that make them. For product companies SamplingLab offers a […]
Birchbox, the online cosmetics sampling subscription service, operates a retail location that teaches brick-and-mortar companies how to stage extraordinary store experiences. other brand experience briefs (video audits and analyses of new and interesting retail and restaurant concepts): Bonobox and Warby Parker Whole Foods Detroit Eureka! transcript: The biggest news in retail these days is how e-commerce brands […]
Eureka! is a chain of polished casual restaurants that claims to deliver a value driven experience defined as “eatertainment.” Check out this video audit and analysis of the brand experience to see if it delivers on that claim. Brand Experience Brief: Eureka! from Denise Lee Yohn on Vimeo. Other Brand Experience Briefs (video audits and […]
In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015: CNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me. Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous […]
Welcome to my newest Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept. Today you can take a look at Sport Chalet flagship store located in the Fig@7th shopping center in downtown Los Angeles, CA. As you will see, the concept and design of the store is quite compelling […]
This Brand Experience Brief covers Best Buy. I visited the location in Richfield, MN, and found that instead of presenting a cohesive Best Buy brand experience, the store provides a collection of shopping experiences for different brands. Take a look: DLYohn Brand Experience Brief: Best Buy in Richfield, MN from Denise Lee Yohn on Vimeo. transcript: […]
A new store format from Radio Shack, “Interactive,” presents the best of what the brand has to offer including mobile repair service “Fix It Here!” Check out this Brand Experience Brief: DLYohn Brand Experience Brief: Radio Shack Interactive from Denise Lee Yohn on Vimeo. […]