Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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brand essence exercises

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04.11.17

What Is Brand Essence — and Brand Essence Exercises

What is Brand Essence?  At the core of your brand strategy is your Brand Essence — your Brand Essence is what you stand for.  Brand Essence is often thought of as your brand DNA, the essential value of your brand, or the ultimate role your brand plays in the world.  It’s a critical element of […]

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