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My Black Friday was a bust!  A big let-down from all the hoopla about doorbusters and flash sales — a complete disappointment.  But more than a personal sob story, I think my experience holds some important lessons for retailers and e-tailers. […]

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02.16.09

brand delight

Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned) […]

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Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential. […]