brand-as-business bit:  Have you seen the latest TV commercial for Amazon?  It’s terrific!  Why? It talks about what Amazon has already done.  Unlike many technology ads that make promises about great things companies are working to make possible, this ad is basically a review of all the great things Amazon has already done. It conveys […]

brand-as-business bit:  Hindsight is 20/20. Nowhere is this more apparent than in the history books of failed brands.  Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets.  Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise. With Best Buy fighting for its […]