(This is the latest installation in a long-running series of introductions to books I recommend. If you would like me to look at a book on business, brands, or the people who work on them, please let me know in the comments section below.) – the book: Words That Work: It’s Not What You Say, It’s What […]
– the book: 21 Days to a Big Idea!: Creating Breakthrough Business Concepts, a step-by-step guide to creating breakthrough business ideas […]
– the book: Organizations in the Face of Crisis: Managing the Brand and Stakeholders — a thorough text on a tough topic – the brains: Dennis Tafoya is the president of CompCite Inc., a research and development firm whose research focus explores factors that affect performance at individual, group and organizational levels. […]
the book: Procrastinate On Purpose — 5 Permissions to Multiply Your Time — an important read for anyone who wants to identify and focus on what’s most important. the brains: This is the second book from speaker, consultant, and “self discipline strategist” Rory Vaden. His first book, Take the Stairs, was a New York Times […]
Welcome to my latest “brand book bite” — check out the full collection of write-ups and author interviews here. the book: Evolve: Marketing As We Know It Is Doomed — a collection of essays, articles, and other content about how marketing has changed and what to do about it the brains: Hessie Jones, digital marketing strategist and founder […]
the book: Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains: Jeremiah Gardner and Brant Cooper help startups get started. This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur. They share […]
– the book: Aaker on Branding: 20 Principles That Drive Success – the brain: One of the definitive voices on branding, David Aaker. Dave has published more than 100 articles and 15 books on branding, brand strategy, and brand management, including Managing Brand Equity and Building Strong Brands, two texts that have served as my […]
– the book: Stressaholic: 5 Steps to Transform Your Relationship with Stress – the brain: Heidi Hanna, trainer, coach, and speaker, and CEO and founder of SYNERGY, a consulting company that specializes in customized health and performance solutions for organizations – the best bits: Other self-help books try to teach you to minimize stress, with mixed […]
(“brand book bites” are book write-ups that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Youtility: Why Smart Marketing Is About Help Not Hype – a helpful read about helpful marketing – […]