Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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book on branding

WGBD Discussion Questions cover page
06.01.15

Discussion Guide for What Great Brands Do

Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building.  Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business […]

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12.22.14

What Great Brands Do — Book Launch Highlights

Dear Friends and Colleagues, As I look back on 2014, I am thrilled by the success of the launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass) – and I know I couldn’t have done it without you. So, as a part-thank you and […]

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WGBD Cover
07.28.14

What Great Brands Do – Book Giveaway

Today marks the six month anniversary of the launch of my new book, What Great Brands Do! Thank you to all of you who have read the book, given it to friends/colleagues/clients, posted a review or write-up, interviewed me, shared it with your social networks, and otherwise helped make the launch so successful!  I am […]

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  • 2018 Will Be the Year of Employee Experience
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  • A New Scale-Up Your Brand Workbook to Solve the Problems of Scaling Companies
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