a beautiful constraint book

the book:  A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint:  mindset, method, and motivation.  Each section begins with a thesis and examples to support it and […]

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– the book:  Power Branding:  Leveraging the Success of the World’s Best Brands – the brain:  Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing columnist for Businessweek.com.  Steve’s first book When Growth Stalls, was a terrific manual on how businesses get stuck and how they can get unstuck. Now he’s written […]