Sheryl Adkins Green on Global Brand-Building
Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview.
She has some important insights to share about how to build a brand across many different countries and cultures. She speaks not only about understanding the differences and commonalities among women around the world, but also aligning the organization around that understanding.
And she should know! Sheryl leads the company’s global product strategy including product positioning, packaging, product education and pricing. Prior to joining Mary Kay, Sheryl was the Vice President and General Manager of the Pro-Line International Division of Alberto-Culver.
I met Sheryl a couple of years ago and have really benefited from her wise counsel and support ever since. I think you’ll really enjoy hearing from her. Have a listen!