September Brand-As-Business Buffet
My content this past month has sparked quite a few reactions and conversations. Here’s a roundup of the most popular pieces:
how to build a breakthrough brand – The launch of a FREE 10-session series on the steps in the brand development process – each video is less than 4 minutes and comes with a downloadable worksheet.
shoe dazzle…no longer dazzling – Om Malik, author, venture capitalist, and founder of GigaOM, picked up on a post I had written about Shoe Dazzle changing its business model, and added his POV on the recent finger-pointing.
retail organization of the future – A piece I wrote for RetailWire outlining the five characteristics that should define the retail organization of the future — e.g., #1: organized by brand, executed by channel.
ryan seacrest is all that’s left of the ‘american idol’ brand – A reporter from Hollywood.com asked me to comment on Seacrest’s impact on the show from a brand marketing standpoint.
It was hard to choose only five items for this month’s buffet, so I hope you will check out more stuff for your brain to chew on: bites, articles, and my latest exclusive briefing on strategic planning.