Explore these must-read articles and other popular content from Denise.

Keynote Speaker on Brand-Building: Denise Lee Yohn

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.  She is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass).

7 Steps to Deliver Better Customer Experiences

February 3, 2015

Harvard Business Review

Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing

Keywords: brand experience, customer experience architecture, customer experience design, customer experience strategy, Denise Lee Yohn on Harvard Business Review, retail brand experience, customer experience marketing, customer experience tools, customer experience mapping

Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.

Why Your Company Culture Should Match Your Brand

June 26, 2017

Harvard Business Review

Topics: Business, Culture, Employee Engagement, Leadership

Keywords: brand strategy, branding strategy, corporate culture, Denise Lee Yohn in Harvard Business Review, organizational culture, workplace culture, brand culture alignment, brand culture integration

How you operate is linked to how you’re perceived.

Ignite Experience

Denise Lee Yohn, author of the new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth.

A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today

February 21, 2014


Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Design, Employee Engagement, Innovation, Leadership, Marketing

Keywords: What Great Brands Do, operationalizing your brand, ChangeThis Manifesto, 800 CEO Read Manifesto, A Brand-Builder’s Guide to the Universe:, Ways to Build a Great Brand, brand trends, branding trends

This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.

Differentiate Your Way to Success Workshop

A preview of a workshop or webinar for business leaders who want to learn how to strengthen their competitive advantage. The program shows why differentiation is important, how to differentiate, and how to develop and use a competitive brand positioning.

The Best Salespeople Do What the Best Brands Do

August 15, 2016

Harvard Business Review

Topics: Business, Leadership, Sales

Keywords: brand-as-business management approach, salesmanship, Denise Lee Yohn in Harvard Business Review, what great salespeople do, sales strategy, sales success, Guy Kawasaki brand evangelism, brand evangelist

Great salespeople succeed in this new business environment by doing what great brands do.