Explore these must-read articles and other popular content from Denise.
Keynote Speaker on Brand-Building: Denise Lee Yohn
7 Steps to Deliver Better Customer Experiences
February 3, 2015
Harvard Business Review
Topics: Brand Experience, Brand Touchpoints, Customer Experience, Customer Service, Marketing, Restaurants and Retail
Keywords: brand experience, customer experience architecture, customer experience design, customer experience mapping, customer experience marketing, customer experience strategy, customer experience tools, Denise Lee Yohn on Harvard Business Review, retail brand experience
Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.
The Best Salespeople Do What the Best Brands Do
August 15, 2016
Harvard Business Review
Topics: Business, Leadership, Sales
Keywords: brand evangelist, brand-as-business management approach, Denise Lee Yohn in Harvard Business Review, Guy Kawasaki brand evangelism, sales strategy, sales success, salesmanship, what great salespeople do
Great salespeople succeed in this new business environment by doing what great brands do.
Preview of “Extraordinary Experiences” Introduction
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
February 21, 2014
ChangeThis
Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Loyalty, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Design, Employee Engagement, Innovation, Leadership, Marketing
Keywords: 800 CEO Read Manifesto, A Brand-Builder’s Guide to the Universe:, brand trends, branding trends, ChangeThis Manifesto, operationalizing your brand, Ways to Build a Great Brand, What Great Brands Do
This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.
