Explore these must-read articles and other popular content from Denise.
Keynote Speaker on Brand-Building: Denise Lee Yohn
7 Steps to Deliver Better Customer Experiences
February 3, 2015
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Brand Experience, Brand Touchpoints, Customer Service, Marketing
Keywords: brand experience, customer experience architecture, customer experience design, customer experience strategy, Denise Lee Yohn on Harvard Business Review, retail brand experience, customer experience marketing, customer experience tools, customer experience mapping
Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.
Why Your Company Culture Should Match Your Brand
June 26, 2017
Harvard Business Review
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: brand strategy, branding strategy, corporate culture, Denise Lee Yohn in Harvard Business Review, organizational culture, workplace culture, brand culture alignment, brand culture integration
How you operate is linked to how you’re perceived.
A Brand-Builder’s Guide to the Universe: 17 Ways to Build a Great Brand Today
February 21, 2014
ChangeThis
Topics: Customer Experience, Brand Loyalty, Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Design, Employee Engagement, Innovation, Leadership, Marketing
Keywords: What Great Brands Do, operationalizing your brand, ChangeThis Manifesto, 800 CEO Read Manifesto, A Brand-Builder’s Guide to the Universe:, Ways to Build a Great Brand, brand trends, branding trends
This manifesto highlights seventeen developments that are influencing brand-building today and what great brands are doing about them.
The Best Salespeople Do What the Best Brands Do
August 15, 2016
Harvard Business Review
Topics: Business, Leadership, Sales
Keywords: brand-as-business management approach, salesmanship, Denise Lee Yohn in Harvard Business Review, what great salespeople do, sales strategy, sales success, Guy Kawasaki brand evangelism, brand evangelist
Great salespeople succeed in this new business environment by doing what great brands do.