Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
April 19, 2017
Topics: Brand Loyalty, Brand Experience, Brand Strategy, Marketing
Keywords: brand loyalty, Lady Gaga marketing, Lady Gaga comeback, Lady Gaga strategy, Lady Gaga Little Monsters, brand turnaround, brand rebound, company turnaround, brand comeback
Everyone should recognize the successful comeback Lady Gaga has made and seek to learn from it.
April 11, 2017
Topics: Customer Experience, Brand Delivery, Brand Touchpoints, Business, Culture, Customer Service, Employee Engagement, Loyalty, Social Media
Keywords: United Airlines social media, United Airlines man dragged off plane, United Airlines culture, United Airlines employee engagement, United Airlines brand touchpoints
Now that social media has made every customer a media channel, leaders must recognize every employee is a brand touchpoint.
March 30, 2017
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Brand Equity, Brand Experience, Business, Culture, Leadership, Strategy
Keywords: Denise Lee Yohn in Harvard Business Review, Sears strategy, Sears brand strategy, Sears recovery, Sears turnaround, Eddie Lampert strategy, retail comeback, retail turnaround
Sears’s number one priority should be to protect and restore its brand.
March 25, 2017
Topics: Brand Experience, Business, Culture, Leadership
Keywords: brand integrity, internal brand culture, brand authenticity, Uber sexual harassment, Uber brand, Uber culture, sexual harassment in the workplace, Travis Kalanick sexual harassment, Susan Fowler sexual harassment, brand culture alignment
Uber’s lack of integrity has eroded brand trust and esteem.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.