Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
December 1, 2013
Keywords: BlueStar, digital fitness, digital health, Digital Health Summit, digital heath and fitness, FitnessTech Summit, HealthSense, Humetrix, i3 magazine, iBlueButton, Independa, iRhythm, iTriage, Jawbone UP, Misfit Shine, NeuroCoach, NeuroSky, wearables, Welldoc, Zenzorium TINKE, Zio
Five significant ways digital health is changing and the latest innovations in each that you’ll see and/or hear about at the 2014 International CES.
December 1, 2013
Topics: Brand Communication, Restaurants and Retail
Keywords: Chipotle, KFC, McDonald's, new menu items, Panera, QSR advertising, QSR branding, QSR brands, QSR in 2013, restaurant advertising, restaurant branding, restaurant stories in 2013, Smashburger, Starbucks, Taco Bell
Marketing and product moves from these quick serves kept the industry buzzing this year.
November 11, 2013
Topic: Brand Delivery
If your company prides itself on giving back to the community by way of charitable gifts, it’s time to rethink what you’re doing and why.
November 1, 2013
Topic: Restaurants and Retail
Operators must keep the menu mix fresh to keep customers coming back for more. Here’s the best way to launch a new product.
Newsletters: Brand-as-Business Briefs:
- brands to watch in 2014 -- a Denise Lee Yohn brand-as-business brief
- retail trends -- a Denise Lee Yohn brand as business brief
- making content work -- a Denise Lee Yohn brand as business brief
- how to grow -- a Denise Lee Yohn brand as business brief
- google, the flexible brand -- a Denise Lee Yohn brand as business brief
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.