Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
February 15, 2017
Topics: Digital Health, Customer Experience, Customer Service
Keywords: digital health, patient experience, Circle Medical Group, healthcare experience, healthcare start-up, David Kagan, George Favvas, healthcare customer experience
Healthcare companies should design patient experiences like companies design customer experiences, but they’re not.
January 25, 2017
Topics: Brand Communication, Brand Equity, Business, Marketing
Keywords: NFL brand, Super Bowl advertisers, NFL decline, Super Bowl viewership, NFL Super Bow trend
The NFL brand seems to be losing its luster.
January 25, 2017
Topics: Restaurants and Retail, Customer Experience, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Innovation
Keywords: customer experience, retail customer experience, retail transformation, #CX, #custexp, Medium, monetize content, media companies, media transformation
Despite lower in-store sales, some retailers are blazing successful new marketing trails that engage customers and improve the bottom line. Media companies could learn from these new models.
January 16, 2017
The College Store
Topics: Restaurants and Retail, Customer Experience, Business
Keywords: Denise Lee Yohn, brand-as-business management approach, The College Store Magazine, NACS Magazine, CAMEX Magazine, college bookstore experience, college store experience retail customer experience
Do you do what great brands do?
Newsletters: Brand-as-Business Briefs™:
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A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.