Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Why Does This Vendor Turn Clients Away?

May 23, 2018


Topics: Customer Experience, Corporate Culture, Business, Leadership

Keywords: Voxpro strategy, Voxpro Brian Hannon, Voxpro, TELUS, culture value chain, customer criteria, customer experience standards, customer acquisition strategy

Voxpro attracts Millennial employees by only taking on clients that meet its strict criteria.

3 Lessons All Leaders Should Learn From The Letter To Shareholders By Amazon CEO Jeff Bezos

May 2, 2018


Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership

Keywords: corporate culture, workplace culture, culture leadership, Amazon culture, Jeff Bezos letter to shareholders, Jeff Bezos culture, Jeff Bezos leadership, Amazon high standards

Bezos describes what makes the workplace culture at Amazon so unique and, in doing so, provides valuable insights about culture-building.

The Leadership Mandate: Culture-Building

May 1, 2018

The Art of

Topics: Corporate Culture, Business, Culture, Leadership

Keywords: Denise Lee Yohn speaker, culture leadership, leadership communication, The Art of Magazine, The Art of Leadership, leadership culture

The keys to successful leadership communication—especially as you try to cultivate your desired culture—are consistency, simplicity, storytelling, and relevance.

3 Ways To Ensure Your Culture Supports Your Brand

April 23, 2018

Management Today

Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, Denise Lee Yohn in Management Today, culture management

Leaders play a critical role in shaping their company’s real values.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Speeches & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Build a Breakthrough Brand:

Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, the “How to Build a Breakthrough Brand” video series provides the tools and instruction you need.

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Book Previews:

Get a taste of Denise’s books, What Great Brands Do, and Extraordinary Experiences, from these videos.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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