Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
May 23, 2018
Topics: Customer Experience, Corporate Culture, Business, Leadership
Keywords: Voxpro strategy, Voxpro Brian Hannon, Voxpro, TELUS, culture value chain, customer criteria, customer experience standards, customer acquisition strategy
Voxpro attracts Millennial employees by only taking on clients that meet its strict criteria.
May 2, 2018
Topics: Customer Experience, Corporate Culture, Business, Culture, Leadership
Keywords: corporate culture, workplace culture, culture leadership, Amazon culture, Jeff Bezos letter to shareholders, Jeff Bezos culture, Jeff Bezos leadership, Amazon high standards
Bezos describes what makes the workplace culture at Amazon so unique and, in doing so, provides valuable insights about culture-building.
May 1, 2018
The Art of
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: Denise Lee Yohn speaker, culture leadership, leadership communication, The Art of Magazine, The Art of Leadership, leadership culture
The keys to successful leadership communication—especially as you try to cultivate your desired culture—are consistency, simplicity, storytelling, and relevance.
April 23, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture-building, culture leadership, Denise Lee Yohn in Management Today, culture management
Leaders play a critical role in shaping their company’s real values.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.