Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
September 12, 2018
Topics: Corporate Culture, Business, Culture, Leadership
Keywords: IBM employee engagement, IBM education, IBM learning & development, IBM culture, Carrie Altieri IBM, learning organization, employee education, employee training
Some companies say that they are a learning organization, but IBM actually is one.
August 22, 2018
Topics: Restaurants and Retail, Customer Experience, Business, Innovation
Keywords: retail customer experience, retail technology, future of retail, future of customer experience, retail CX, retail is human, CX is human
In the pursuit to leverage the potential of technology in CX, however, retailers must not lose sight of the humanity of CX.
August 17, 2018
Topics: Business, Employee Engagement
Keywords: employee engagement, employment branding, employee experience, employer brand, recruiting, employee brand, war on talent
Most employment branding approaches don’t work because they aren’t aligned and integrated with the company’s customer brand strategy.
August 1, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: Pariveda Solutions, Bruce Ballengee, consulting firm leadership, consulting firm ESOP, Stefanie Hill, expectations framework, consulting firm culture
Many founders in general have their eye on their end game in today’s fast-moving, milestone-driven, valuation-obsessed business environment. But for Bruce Ballengee, CEO and Co-Founder of Pariveda Solutions, Inc., a $100 million, 500-person technology strategy and solutions consulting firm, no exit strategy was no problem.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.