Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Advancing A Culture Of Education At IBM

September 12, 2018


Topics: Corporate Culture, Business, Culture, Leadership

Keywords: IBM employee engagement, IBM education, IBM learning & development, IBM culture, Carrie Altieri IBM, learning organization, employee education, employee training

Some companies say that they are a learning organization, but IBM actually is one.

The Future Of Retail CX Is Human

August 22, 2018


Topics: Restaurants and Retail, Customer Experience, Business, Innovation

Keywords: retail customer experience, retail technology, future of retail, future of customer experience, retail CX, retail is human, CX is human

In the pursuit to leverage the potential of technology in CX, however, retailers must not lose sight of the humanity of CX.

Why Employment Branding Doesn’t Work — And What You Should Do Instead

August 17, 2018


Topics: Business, Employee Engagement

Keywords: employee engagement, employment branding, employee experience, employer brand, recruiting, employee brand, war on talent

Most employment branding approaches don’t work because they aren’t aligned and integrated with the company’s customer brand strategy.

Why This Consulting Firm Doesn’t Have An Exit Strategy

August 1, 2018


Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership

Keywords: Pariveda Solutions, Bruce Ballengee, consulting firm leadership, consulting firm ESOP, Stefanie Hill, expectations framework, consulting firm culture

Many founders in general have their eye on their end game in today’s fast-moving, milestone-driven, valuation-obsessed business environment.  But for Bruce Ballengee, CEO and Co-Founder of Pariveda Solutions, Inc., a $100 million, 500-person technology strategy and solutions consulting firm, no exit strategy was no problem.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Keynotes & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching business leaders how to build their brands and develop exceptional organizations for over 25 years. From international conferences to CEO peer groups to corporate meetings, Denise shows her audiences how to compete and win.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Brand Assessment:

Are you doing what great brands do? Take this 10 question brand asessment. One 60-second video takes you through each question.  Take the assessment & view your results online here.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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