Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
January 2, 2018
Topics: Customer Experience, Corporate Culture, Employee Engagement
Keywords: customer experience, employee engagement, corporate culture, employee experience, EX, 2018 trends, 2018 predictions, human resources trends
Now that according to Gartner more than 90% of businesses compete primarily on the basis of customer experience (CX), it’s no longer enough to make CX a corporate priority. The next competitive frontier is employee experience (EX) and the signs indicate so strongly that EX will become the next priority for organizations that I’m calling 2018 The Year of Employee Experience.
November 15, 2017
Topics: Culture, Leadership
Keywords: employee culture, corporate culture, workplace culture, technology company culture, Uber CEO, Google CEO, Microsoft CEO, tech leadership, Satya Nadelli, Sundar Pichai, Dara Khosrowshahi, leading with culture
November 10, 2017
Chain Store Age
Topics: Restaurants and Retail, Customer Experience, Brand Experience
Keywords: brand experience, retail customer experience, Chain Store Age, disruptive retail customer experience, Apple Town Hall, Starbucks Roastery, Shake Shack playground, Walmart omnichannel, Lolli & Pops core values
Savvy retailers and restaurateurs aren’t standing by while digital players, delivery services, and marketplaces try to steal their market share. They’re disrupting themselves and creating brand new retail customer experiences.
October 25, 2017
Topics: Brand Strategy, Business, Marketing
Keywords: brand purpose, chinese branding, Chinese brands, Tencent brand, Alibaba brand, Huawei brand, Jack Ma brand, international branding, brand personality, brand storytelling
Purpose, story-telling, and brand personality are brand-building levers that Chinese brands should use to win with American customers.
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A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
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Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.