Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
June 22, 2017
Topics: Business, Culture, Employee Engagement, Leadership
Keywords: employee engagement, corporate culture, organizational culture, workplace culture, culture and brand, Denise Lee Yohn on Smartbrief, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies
You should integrate your culture and your brand so inextricably that together they give your company inimitable and sustainable power.
June 21, 2017
Topics: Restaurants and Retail, Business, Innovation, Marketing
Keywords: retail branding, retail trends, The TOBE Report, Leslie Ghize, advice for retailers, Retail Next
May 31, 2017
Topics: Restaurants and Retail, Business, Strategy
Keywords: Walmart vs. Amazon, Amazon strategy, amazon competitors, zack kanter, brittain ladd, amazon in china, amazon in india, AWS strategy, FBA strategy, amazon positioning
Experts disagree on if Amazon will remain unchallenged by competitors.
May 10, 2017
Topics: Brand Names, Innovation, Marketing
Keywords: brand name strategy, Apple iPhone, new iPhone name, iPhone 8 launch, iPhone X, iPhone Edition, Apple branding, brand name selection, Apple brand name strategy
The name of Apple’s next product is not simply a semantics issue — it’s a brand opportunity.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.