Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
September 14, 2016
Topics: Business, Marketing, Sales
Keywords: brand evangelism, brand evangelist, Denise Lee Yohn on Forbes, Guy Kawasaki, sales leadership, sales strategy, Tiffani Bova
Marketing may be expanding its influence and involvement across the customer experience, but sales and salespeople can and should remain a critical element of most go-to-market strategies. To ensure this, salespeople need to stop selling and start evangelizing.
September 14, 2016
Topics: Brand Strategy, Business, Small Businss
Keywords: ChangeThis Manifesto, Denise Lee Yohn manifesto, minimum viable brand, minimum viable product, MVB, start-up brand strategy, start-up branding, strategic brand platform
Many startups get derailed because they don’t get their brand right. To avoid this fate, you need to develop a Minimum Viable Brand (MVB).
August 24, 2016
Topics: Brand Delivery, Business, Culture, Leadership, Social Responsibility
Keywords: corporate social responsibility, Denise Lee Yohn on Forbes, High-Hanging Fruit, Mark Rampolla, purpose-driven book, purpose-driven companies, responsible leadership, ZICO Coconut Water, ZICO coconut water story
ZICO Coconut Water Founder Mark Rampolla’s book, High-Hanging Fruit: Build Something Great by Going Where No One Else Will, recounts how Rampolla reached for a higher purpose and built ZICO into a multi-million dollar business that was eventually acquired by Coke.
August 15, 2016
Phil Cooke Blog
Topics: Brand Strategy, Leadership
Keywords: church brand strategy, church leadership, church marketing strategy, Denise Lee Yohn on Phil Cooke, pastor mistake, Phil Cooke blog
I asked Denise if she could share one message with pastors and ministry leaders today, what would it be? Here’s her answer. It’s counter-intuitive for many, but from my experience, worth considering:
Newsletters: Brand-as-Business Briefs:
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A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.