Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
March 25, 2017
Topics: Brand Experience, Business, Culture, Leadership
Keywords: brand integrity, internal brand culture, brand authenticity, Uber sexual harassment, Uber brand, Uber culture, sexual harassment in the workplace, Travis Kalanick sexual harassment, Susan Fowler sexual harassment, brand culture alignment
Uber’s lack of integrity has eroded brand trust and esteem.
March 21, 2017
Harvard Business Review
Topics: Restaurants and Retail, Brand Strategy, Business, Marketing
Keywords: Walmart vs. Amazon, Walmart strategy, Amazon strategy, Walmart competitive advantage, Walmart Jet, Walmart Marc Lore, Walmart shipping strategy, Walmart everyday low pricing strategy, Amazon Prime strategy, Amazon shipping strategy
Trying to beat Amazon at its own game is not only likely to fail, it’s also not in Walmart’s best interests.
March 17, 2017
Topics: Culture, Employee Engagement, Leadership
Keywords: frozen middle, middle managers, middle management, diversity & inclusion, D&I, middle manager culture efforts, middle manager change management
Every manager at every level is a link in the leadership chain that connects culture to results.
March 8, 2017
Topics: Customer Experience, Business, Customer Service, Loyalty, Marketing, Sales
Keywords: customer experience management, #CX, Tiffani Bova, #custexp, marketing vs. sales, sales disruption, customer experience leadership
It matters less who owns CX and more who executes on it, Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist says.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
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Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.