Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
March 15, 2018
The Smart Manager
Topics: Corporate Culture, Business, Culture, Innovation
Keywords: employee culture, corporate culture, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture myths, culture-building, culture leadership, The Smart Manager Myth Busters
Denise Lee Yohn, author of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies, has cracked the code on culture-building. She explains why and how to use your corporate culture to increase the competitiveness and sustainability of your business.
March 13, 2018
Harvard Business Review
Topics: Corporate Culture, Brand Delivery, Culture, Employee Engagement, Leadership
Keywords: brand strategy, employee engagement, employee brand engagement, Denise Lee Yohn in Harvard Business Review, employee experience, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, MGM Resorts employee experience, MGM Resorts employee engagement, brand training, Lili Tomovich, MGM Resorts rebranding
Most engagement efforts fail because they’re generic.
March 13, 2018
Quartz At Work
Topics: Corporate Culture, Culture, Employee Engagement, Leadership
Keywords: employee culture, corporate culture, Denise Lee Yohn book, workplace culture, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, brand-culture fusion, brand and culture, Amazon corporate culture, Quartz at Work
Amazon is a perfect example of what I call brand-culture fusion— the full integration and alignment of external brand identity and internal organizational culture that explains the success of the world’s greatest companies.
March 7, 2018
Topics: Corporate Culture, Business, Culture, Employee Engagement, Leadership
Keywords: ChangeThis Manifesto, 800 CEO Read Manifesto, Denise Lee Yohn manifesto, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, culture manifesto, culture change
Most of the existing rhetoric on culture says that managers must be warm and nurturing and they must treat their employees like family, being encouraging and inclusive. That’s just wrong.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
Does your organization practice the brand-as-business management approach?
Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.