Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Why Did Sexual Harassment Fell Uber?

March 25, 2017


Topics: Brand Experience, Business, Culture, Leadership

Keywords: brand integrity, internal brand culture, brand authenticity, Uber sexual harassment, Uber brand, Uber culture, sexual harassment in the workplace, Travis Kalanick sexual harassment, Susan Fowler sexual harassment, brand culture alignment

Uber’s lack of integrity has eroded brand trust and esteem.

Walmart Won’t Stay on Top If Its Strategy Is “Copy Amazon”

March 21, 2017

Harvard Business Review

Topics: Restaurants and Retail, Brand Strategy, Business, Marketing

Keywords: Walmart vs. Amazon, Walmart strategy, Amazon strategy, Walmart competitive advantage, Walmart Jet, Walmart Marc Lore, Walmart shipping strategy, Walmart everyday low pricing strategy, Amazon Prime strategy, Amazon shipping strategy

Trying to beat Amazon at its own game is not only likely to fail, it’s also not in Walmart’s best interests.

Here’s Who Is Stalling Your Culture Efforts

March 17, 2017


Topics: Culture, Employee Engagement, Leadership

Keywords: frozen middle, middle managers, middle management, diversity & inclusion, D&I, middle manager culture efforts, middle manager change management

Every manager at every level is a link in the leadership chain that connects culture to results.

Who Owns Customer Experience?

March 8, 2017


Topics: Customer Experience, Business, Customer Service, Loyalty, Marketing, Sales

Keywords: customer experience management, #CX, Tiffani Bova, #custexp, marketing vs. sales, sales disruption, customer experience leadership

It matters less who owns CX and more who executes on it, Tiffani Bova, Salesforce’s Global, Customer Growth and Innovation Evangelist says.

See All

Newsletters: Brand-as-Business Briefs:

[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]

See All

To Watch:

Speeches & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

Watch Videos

Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

Watch Videos

Build a Breakthrough Brand:

Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, the “How to Build a Breakthrough Brand” video series provides the tools and instruction you need.

Watch Videos

Book Previews:

Get a taste of Denise’s books, What Great Brands Do, and Extraordinary Experiences, from these videos.

Watch Videos

To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

Take Assessment

Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

See Decks