Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
November 15, 2017
Topics: Culture, Leadership
Keywords: employee culture, corporate culture, workplace culture, technology company culture, Uber CEO, Google CEO, Microsoft CEO, tech leadership, Satya Nadelli, Sundar Pichai, Dara Khosrowshahi, leading with culture
November 10, 2017
Chain Store Age
Topics: Restaurants and Retail, Customer Experience, Brand Experience
Keywords: brand experience, retail customer experience, Chain Store Age, disruptive retail customer experience, Apple Town Hall, Starbucks Roastery, Shake Shack playground, Walmart omnichannel, Lolli & Pops core values
Savvy retailers and restaurateurs aren’t standing by while digital players, delivery services, and marketplaces try to steal their market share. They’re disrupting themselves and creating brand new retail customer experiences.
October 25, 2017
Topics: Brand Strategy, Business, Marketing
Keywords: brand purpose, chinese branding, Chinese brands, Tencent brand, Alibaba brand, Huawei brand, Jack Ma brand, international branding, brand personality, brand storytelling
Purpose, story-telling, and brand personality are brand-building levers that Chinese brands should use to win with American customers.
October 9, 2017
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Business, Marketing
Keywords: retail customer experience, retail strategy, retail trends, holiday shopping trends, holiday shopping, holiday season retail, Christmas season shopping
Seasonal binge-buying doesn’t fit the way consumers shop now.
Newsletters: Brand-as-Business Briefs™:[mailchimp_campaigns list_id=”2b350112e6″ apikey=”6e29a97554510c01f1cb4dfb71ccfde5-us2″ limit=”5″ order=”DESC” link_text=”subject”]
A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
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Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.