Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.
October 9, 2017
Harvard Business Review
Topics: Restaurants and Retail, Customer Experience, Business, Marketing
Keywords: retail customer experience, retail strategy, retail trends, holiday shopping trends, holiday shopping, holiday season retail, Christmas season shopping
Seasonal binge-buying doesn’t fit the way consumers shop now.
October 4, 2017
Topics: Restaurants and Retail, Customer Experience, Customer Service
Keywords: Cos Bar, Lily Garfield, David Olsen, luxury service, Ulta, Sephora, beauty retail, luxury marketing, luxury retail, cosmetics marketing, cosmetics retail
Cos Bar is sticking with the one essential competitive strategy that has established the brand with high-end customers: luxury service.
September 13, 2017
Topics: Restaurants and Retail, Customer Experience, Innovation
Keywords: retail customer experience, retail trends, future retail success, retail technology, Arun Nair, RetailNext, retail culture
To be prepared for the future, the retail industry needs to undergo a cultural transformation more than it needs to adopt any given technology.
August 23, 2017
Topics: Restaurants and Retail, Brand Names, Brand Strategy, Marketing
Keywords: branding strategy, brand differentiation, Dunkin' Donuts, brand name, Dunkin' Donuts vs. Starbucks, Dunkin' Donuts branding, Dunkin' Donuts brand positioning, Dunkin' Donuts brand differentiation
Dunkin’ Donuts should emphasize the combination of great donuts and coffee that differentiates it from most every other brand.
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A sample of prior speaking engagements.
Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.
These tools and content provide a deeper dive into the brand-as-business management approach.
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Slideshows & Presentations:
Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.