Through the years, Denise Lee Yohn has had the privilege of working on some of the world’s greatest brands and studying many others. She shares her insights, observations, and ideas about brands, businesses, and the people who work on them in articles, newsletters, videos, presentations, and more.

To Read:


Culture Isn’t Enough

June 22, 2017


Topics: Business, Culture, Employee Engagement, Leadership

Keywords: employee engagement, corporate culture, organizational culture, workplace culture, culture and brand, Denise Lee Yohn on Smartbrief, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies

You should integrate your culture and your brand so inextricably that together they give your company inimitable and sustainable power.

Fresh Advice for Retailers from Trend Forecasting Firm TOBE

June 21, 2017


Topics: Restaurants and Retail, Business, Innovation, Marketing

Keywords: retail branding, retail trends, The TOBE Report, Leslie Ghize, advice for retailers, Retail Next

The prescription for branding has changed, says Leslie Ghize of The TOBE Group.

Will Amazon Eat The World Or Will It Be Eaten?

May 31, 2017


Topics: Restaurants and Retail, Business, Strategy

Keywords: Walmart vs. Amazon, Amazon strategy, amazon competitors, zack kanter, brittain ladd, amazon in china, amazon in india, AWS strategy, FBA strategy, amazon positioning

Experts disagree on if Amazon will remain unchallenged by competitors.

What Should Apple Name Its Next New iPhone?

May 10, 2017


Topics: Brand Names, Innovation, Marketing

Keywords: brand name strategy, Apple iPhone, new iPhone name, iPhone 8 launch, iPhone X, iPhone Edition, Apple branding, brand name selection, Apple brand name strategy

The name of Apple’s next product is not simply a semantics issue — it’s a brand opportunity.

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Newsletters: Brand-as-Business Briefs:

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To Watch:

Speeches & Presentations:

A sample of prior speaking engagements.

Denise has been inspiring and teaching companies how to operationalize their brands to grow their businesses for over 25 years. From national conferences to CEO peer groups to corporate meetings, Denise helps her audiences transform their organizations and their brands.

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Brand Experience Briefs:

Brand Experience Briefs capture insights and analysis from Denise’s audits of new and interesting retail and restaurant concepts.

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Build a Breakthrough Brand:

Whether you’re building a brand from scratch or looking to strengthen your competitive advantage, the “How to Build a Breakthrough Brand” video series provides the tools and instruction you need.

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Book Previews:

Get a taste of Denise’s books, What Great Brands Do, and Extraordinary Experiences, from these videos.

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To Engage:

These tools and content provide a deeper dive into the brand-as-business management approach.

Brand-as-Business Assessment

Does your organization practice the brand-as-business management approach?

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Slideshows & Presentations:

Denise’s presentation decks and slideshows includes notes and quotes from conferences and books and other valuable insights.

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