reset, a manifesto
The manifesto asserts that it’s time to hit the reset button on business.
Business leaders need a new management strategy – one that’s more in tune with the changing market and optimizes the company’s core operating system in meeting demand.
“Brand-as-BusinessTM” is the ultimate business reset button. “Brand-as-Business” is the management approach that involves the deliberate and systematic management of the business around the brand. Using the brand as a management tool makes organizations more nimble, efficient, and focused.
The manifesto jump-starts the recovery with a new approach that transforms brand-building from a costly, discrete, subjective activity into the most integral way of managing and growing a business.
Please vote for the manifesto before October 14th — if it gets enough votes (how many is enough is not clear, but the more, the better), it will be published. Thanks in advance for your support!