Retail Advice From The 9 Best Retail Experts In The Industry

September 26, 2016

PrimaSeller

Topics: Customer Experience, Restaurants and Retail

Keywords: brand platform, customer profile, Denise Lee Yohn, expert advice for retailers, PrimaSeller

Here’s how to give customers the best experience.

Podcast Episode 004 – “Brand As Business” w/ Denise Lee Yohn

September 26, 2016

Grits X Grids

Topics: Brand Delivery, Brand Experience, Restaurants and Retail

Keywords: brand-as-business management approach, Denise Lee Yohn interview, Grits X Grid, Joseph Szala, restaurant brand strategy, restaurant branding, Vigor Branding, What Great Brands Do

Denise Lee Yohn puts down some serious insight and knowledge.

Denise Lee Yohn Explica O Sucesso Das Grandes Marcas

September 19, 2016

Meio&Mensagem

Topics: Brand Delivery, Business, Marketing

Keywords: CONAREC video, Denise Lee Yohn video, Meio&Mensagem video, What Great Brands Do video

The branding strategist Denise Lee Yohn presents seven principles for brand-building success and deconstructs three myths that can disrupt a business.

A Cause for Customers and for Business Too

September 14, 2016

CONAREC

Topics: Business, Culture, Leadership, Social Responsibility

Keywords: brand purpose, CONAREC, Denise Lee Yohn at CONAREC, Denise Lee Yohn interview, Fernando Chacon, Luiz Lobo, Roberto Meir at CONAREC, start with why

The importance of the changes mentioned by Denise Lee Yohn was the starting point for the debate captained by Roberto Meir, international specialist in consumer relations, retail and relationship strategies with stakeholders. (Portuguese)

Darwinism Applies To Business. Evolve Or Die

September 13, 2016

CONAREC

Topics: Brand Strategy, Business, Culture, Innovation, Marketing

Keywords: brand evolution, branding speaker, CONAREC speaker, Denise Lee Yohn at CONAREC, digital darwinism, international keynote speaker, keynote speaker on brand-building

In the opening panel, Denise Lee Yohn spoke about the importance of listening to the customer and defended the idea of a digital Darwinism. (Portuguese)

Leadership Interview: Denise Lee Yohn

September 11, 2016

Ron Kitchens -- Always Forward

Topics: Business, Culture, Leadership, Marketing

Keywords: Always Forward blog, brand-building, Denise Lee Yohn interview, marketing vs. branding, Ron Kitchens blog, Ron Kitchens interview, What Great Brands Do

Denise gives us a peak into the world of branding and what we can do as leaders to better build our organization’s brand no matter what industry we are in.

Apple Unveils iPhone 7 and New Store Branding & Design

September 9, 2016

Knowledge@Wharton

Topics: Brand Names, Business, Customer Experience, Innovation

Keywords: Apple brand strategy, Apple iPhone 7 announcement, Apple store branding, Apple store design, Apple store name, Denise Lee Yohn on Knowledge@Wharton, Knowledge@Wharton Business Radio

Denise Lee Yohn talks with Knowledge@Wharton Business Radio host Don Loney about Apple’s latest announcements.

12 Things Top Authors Wish They’d Learned In School But Never Did

September 5, 2016

Blinkist

Topic: Leadership

Keywords: #AlwaysLearning, Blinkist, Blinkist book list, leadership, learned in school

In traditional education systems, there is a lot of emphasis on following, obeying, and conforming to the crowd. It’s no surprise that two powerful personalities — Virtual Mentor Michael Hyatt and What Great Brands Do author Denise Lee Yohn — are both hankering for more emphasis on leadership in schools.

Adam Carolla Interviews Denise Lee Yohn

September 5, 2016

Adam Carolla Take a Knee Podcast

Topics: Business, Leadership

Keywords: Adam Carolla Take a Knee Podcast, Denise Lee Yohn interview, Denise Lee Yohn on Adam Carolla Show, What Great Brands Do

Brand-Building Expert, Speaker, and Author Denise Lee Yohn joins Adam for this week’s episode of Take A Knee.

Denise Lee Yohn on What Great Brands Do

August 25, 2016

San Diego Life Lounger Magazine

Topics: Business, Leadership

Keywords: Denise Lee Yohn interview, keynote speaker Denise Lee Yohn, Life Lounge SD, San Diego Life Lounger

Denise Lee Yohn, sought-after international speaker and best-selling author, shares her passion with Life Loungers this month.

3 Ways Millennials Have Changed Back-To-School Shopping

August 16, 2016

Footwear News

Topics: Brand Touchpoints, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn in Footwear News, Footwear News back to school, millennial back to school, millennial parents, millennial purchase behavior, Millennial shopping trends, millennial value perceptions

“For a while now, millennials’ shopping patterns have been distinguished by a greater use of digital for doing brand and product research before, during and after visiting a store,” said Denise Lee Yohn, a retail consultant and author of “What Great Brands Do.”

Best-seller Denise Lee Yohn fará palestra no Brasil para 5 mil empresários

August 11, 2016

veja

Topics: Business, Marketing

Keywords: CONAREC, Denise Lee Yohn speaking in Brazil, Denise Lee Yohn speaking in Sao Paulo, Veja press release

Autora do best-seller “O que Grandes Marcas Fazem: Os Sete Princípios da Construção de Marca que Separam o Melhor do Resto”, a especialista internacional em construção de marcas Denise Lee Yohn estará no Brasil em setembro.

translation:

Author of the bestseller “What Great Brands Do: The Seven Principles of Brand Building that separated the Best of the Rest”, the international specialist in building brands Denise Lee Yohn will be in Brazil in September.

New Poll Shows Millennials Prefer Companies That Give to Charity

August 11, 2016

Fortune

Topics: Brand Strategy, Social Responsibility

Keywords: Carolyn Preston, Denise Lee Yohn in Fortune, millennials charity, millennials corporate social responsibility, millennials philanthropy

Denise Lee Yohn, a brand consultant and author of the book What Great Brands Do, encourages companies to engage in authentic philanthropy that ties most directly to their areas of expertise.

Olympic Sponsors: Are They Wasting Their Money?

August 10, 2016

Bloomberg

Topics: Brand Communication, Business, Marketing

Keywords: Adidas sponsorship, Denise Lee Yohn expert commentator, Denise Lee Yohn on Bloomberg, Nike Olympics advertising, Nike Olympics campaign, Olympics advertising, Olympics sponsorship, P&G Thank You Mom campaign, VISA Olympics advertising, VISA Olympics campaign

Denise Lee Yohn, author and brand-building consultant, discusses sponsoring the 2016 Olympic games, if advertisers are getting their money’s worth from the sponsorships and which companies hit the mark. She speaks to Bloomberg’s Rishaad Salamat on “Trending Business.”

Luxury Handbags: Fading Status Symbol?

August 10, 2016

CNBC Power Lunch

Topics: Business, Innovation, Restaurants and Retail

Keywords: Coach strategy, Denise Lee Yohn expert commentator, Denise Lee Yohn on CNBC Power Lunch, department store handbag, handbag brand strategy, handbag innovation, handbag trends, handbag wars, Michael Kors strategy

Denise Yohn, author of “What Great Brands Do,” shares her retail expertise on luxury handbags, and what’s changing consumer expectations in the fashion scene.

Showrooming

August 1, 2016

Footwear Plus

Topics: Brand Experience, Marketing, Restaurants and Retail

Keywords: footwear retail, retail customer experience, shoe retail, showrooming, webrooming

Make your own website a vital source for information about the products you carry, and in store, deliver personalized, real-time, caring service which is more valuable to many customers than saving a few dollars by purchasing online.

What Does the Future Hold for Brazilian Brands?

August 1, 2016

Consumidor Moderno

Topics: Business, Innovation, Marketing

Keywords: Brazilian brands, CONAREC interview, Consumidor Moderno interview, Denise Lee Yohn interview, digital lifestyle, millennials in Brazil, millennials shopping behavior, Starbucks digital strategy

An international expert in building brands, Denise Lee Yohn, spoke to this issue of Consumidor Moderno. (Portuguese)

5 Books to Help Strengthen Your Brand

June 28, 2016

Entrepreneur

Topics: Brand Delivery, Brand Strategy, Business, Marketing

Keywords: books on brand strategy, books on branding, Denise Lee Yohn book review, Entrepreneur recommended books, Entrepreneur recommended reading, What Great Brands Do, What Great Brands Do book review

If you feel like your brand could use some polishing, then pick from one of these five books and start reading. Each of these books delivers actionable strategies that will help you build a better brand and improve your marketing strategy.

Beyond Brand Experience

June 15, 2016

Branding Magazine

Topics: Brand Experience, Brand Strategy, Customer Experience

Keywords: brand definition, brand experience, Branding Magazine, Branding Roundtable, customer experience, Denise Lee Yohn interview

Is a brand best defined as a totality of experiences? Even if so, is it time to move beyond that understanding to a new one? This month we’ve asked several branding experts from around the world to weigh in on the topic including Denise Lee Yohn, consultant, speaker, and author of several books on branding, including What Great Brands Do.

True University Day Two Recap

June 15, 2016

True Ventures

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Small Businss

Keywords: brand strategy for start-ups, branding for start-ups, Denise Lee Yohn faculty, minimum viable brand, rock star brand, True University, True Ventures, What Great Brands Do

True University day two kicked off with a general session from Diane Adams, Chief People Officer at Qlik, on creating the company culture you want from day one of your company. More dynamic sessions followed. Denise Lee Yohn, author of “What Great Brands Do,” taught us how to build a rockstar brand.

Learn to Attract Your Customers

June 6, 2016

Publimetro

Topics: Brand Communication, Brand Delivery, Business, Marketing, Social Media

Keywords: branding trends, Denise Lee Yohn in Publimetro, Denise Lee Yohn interview, EXMA CDMX, EXMA Mexico City, social media trends

The author of the book What Great Brands Do and former VP of marketing SONY, Denise Lee Yohn, talked with Publimetro on the importance of activating a brand and some strategies for branding.

Great Brands Start Inside – Denise Lee Yohn (Atlanta Growth Summit)

June 6, 2016

Strategic Discipline

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: brand-as-business management approach, brand-building, Denise Lee Yohn, Douglas Wick, Gazelles, ScaleUp Summit, Strategic Discipline Positioning Services, What Great Brands Do

Denise Lee Yohn, author of offered seven steps to building greatness.

Why We Shop Differently on Mobile Phones

May 4, 2016

Toronto Star

Topics: Business, Marketing

Keywords: Denise Lee Yohn in Toronto Star, focus groups vs. neuroscience, mobile shopping behavior, neuromarketing, neuroscience, shopper behavior

While focus groups can still be useful, big retailers like Procter and Gamble and Kraft are increasingly looking to neuroscience to uncover what is going on in the minds of consumers when they shop, says Denise Lee Yohn, author of the book What Great Brands Do.

Put Customers On a Pedestal

May 1, 2016

B-to-B Marketer

Topics: Brand Experience, Business, Customer Experience

Keywords: #CX, B2B customer experience, business-to-business customer experience, customer experience design, customer experience differentiation, customer experience management

“If you don’t start paying attention to the customer experience, you’re going to be left behind,” Denise Lee Yohn.

The Secret to Sweetgreen’s Success

May 1, 2016

QSR Magazine

Topics: Brand Strategy, Business, Leadership, Restaurants and Retail, Social Responsibility

Keywords: Karen Kelley, QSR Magazine, Sweetgreen CEO, sweetgreen strategy, sweetgreen success

“What we know is that Millennial consumers care a lot more about the values of the companies they do business with,” says Denise Lee Yohn, marketing consultant and author of the book What Great Brands Do (and former QSR columnist).

Misty Copeland Opens Up About Under Armour, Ballet & Her New Principal Dancer Role

April 29, 2016

Footwear News

Topics: Brand Communication, Brand Strategy, Marketing

Keywords: Denise Lee Yohn in Footwear News, Misty Copeland ad campaign, Under Armour ad campaign, Under Armour brand positioning, Under Armour brand strategy, Under Armour Misty Copeland

“The fact that Misty is not a conventional athlete in and of itself adds value to the brand,” said Denise Lee Yohn, a marketing expert.

20 Best Business Blogs for Busy Entrepreneurs

April 27, 2016

Appfluence

Topics: Business, Small Businss

Keywords: 20 Best Business Blogs for Busy Entrepreneurs, Appfluence blog recommendations, best business blogs, brand-as-business bites, brand-building blog, business blog recommendation, Denise Lee Yohn blog, small business branding, Top Blogs for Entrepreneurs

Denise Lee Yohn is the master of brand building. Companies ranging from Sony, Frito Lay, and Burger King have sought after her for her expertise. If these world renowned companies put their faith in Denise, so should you! Need help building your brand? Check out her blog!

Culture Rules! Create a Positive Business Culture Inside and Out

April 26, 2016

Office Small Business Academy

Topics: Business, Culture, Employee Engagement, Leadership, Small Businss

Keywords: employee culture, employee engagement, Microsoft Office webinar, office small business academy, small business culture, small business employee engagement

Denise Lee Yohn, Brand-Building Expert and Author of “What Great Brands Do” explains how to create a culture your employees will love.

What Great Brands Do

April 25, 2016

LinkedIn

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership

Keywords: brand-as-business management approach, brand-building principles, branding book, renaissance executive forums, Robert Hunt review, What Great Brands Do review

I highly recommend this book if you desire to have a Culture and Brand that lives out the vision you have for your company.

Buzz Queens

April 4, 2016

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Denise Lee Yohn in Footwear News, footwear branding, footwear social media strategy, Kylie Jenner for Puma, Puma women's marketing, Puma women's strategy, Rihanna for Puma. footwear marketing

Why Rihanna and Kylie Jenner are critical to Puma’s ambitious new women’s push according to Denise Lee Yohn.

Welcome to the ‘Unstore’ of the Future: Retailers Go Experiential

April 4, 2016

Advertising Age

Topics: Brand Experience, Brand Touchpoints, Business, Customer Experience, Restaurants and Retail

Keywords: Denise Lee Yohn in Ad Age, retail customer experience design, Samsung retail strategy, Staples retail strategy, Unstore

“Customer experience is becoming more influential in shaping people’s expectations,” said Denise Lee Yohn, a branding consultant, noting that such stores function as intensive, immersive storytellers that can convey a brand’s history, attributes and future vision.

Is Your Brand What You Need It to Be

March 31, 2016

ilead, the Leadership Connection

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Employee Engagement, Leadership, Marketing, Small Businss, Social Responsibility

Keywords: Amazon brand strategy, Denise Lee Yohn on iLead, Extraordinary Experiences interview, Linda Sharkey interview with Denise Lee Yohn, Starbucks brand turnaround, What Great Brands Do

My guest this week is Denise Lee Yohn, a best-selling author and frequent guest on CNN and Bloomberg. Denise has worked with the creme de la creme in building brand identity. We will be discussing how you can build intense customer loyalty and she will share her seven secrets to building a powerful brand.

AIMING FOR THE HEARTS OF CONSUMERS

March 10, 2016

Concept 21

Topics: Brand Communication, Brand Strategy, Business, Design, Restaurants and Retail

Keywords: Concept 21, Denise Lee Yohn, emotional brand appeal, emotional branding, emotional connection, seduce consumers, Starbucks brand strategy

Brand-building expert and best-selling author, Denise Lee Yohn famously said, “Great brands aim for consumers’ hearts, not their wallets.”

Branding Keywords, Trusted Curation and Curated Branding

March 10, 2016

Digital Journal

Topics: Brand Communication, Marketing

Keywords: advertising keywords, advertising slogans, death of tagline, Denise Lee Yohn, MissionLines, tagline branding, tagline evolution, TrustedBest, TrustedCuration

In her 2013 AdWeek article The Death of the Tagline: Flexible branding is the new name of the game, Denise Lee Yohn concluded that in order to survive, taglines must evolve into concise mission statements.

Chinese Brands Need A ‘Champion,’ Says Marketing Strategist Denise Lee Yohn

March 10, 2016

CMO dot com

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Strategy

Keywords: asian branding, branding in asia, chinese branding, Denise Lee Yohn interview, extraordinary experiences, Haier brand strategy, Lenovo brand strategy, What Great Brands Do

Denise Lee Yohn is eloquent about the art of branding.

Extraordinary Experiences Book Review

March 6, 2016

booklife

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Customer Experience, Leadership, Restaurants and Retail

Keywords: Booklife review, Denise Lee Yohn book review, Extraordinary Experiences book review, Publishers Weekly book review

Engaging and informative, this succinct book sheds important insight on the operational value of a company’s brand and shows how it can take an organization from good to great.

Book Recommendation: Extraordinary Experiences

March 2, 2016

The Jason & Scot Show Podcast

Topics: Brand Delivery, Brand Experience, Customer Experience, Loyalty, Restaurants and Retail

Keywords: Denise Lee Yohn book review, Extraordinary Experiences book review, Jason Goldberg book recommendation, retail customer experience book, RetailGeek book recommendation, The Jason & Scot Show podcast

Jason Goldberg, SVP, Commerce & Content at Razorfish, and “RetailGeek,” includes Extraordinary Experiences on his recommended reading list.  The “very interesting” book shows how “stores use every touchpoint to build customer loyalty and life time value.”

Living Large in Texas

February 1, 2016

Store Brands

Topics: Brand Extensions, Brand Strategy, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn in Store Brands Magazine, H-E-B brand experience, H-E-B brand strategy, H-E-B customer experience, H-E-B in Store Brands magazine, H-E-B store brand strategy

“They really have woven themselves into the fabric of their community,” says Denise Lee Yohn author of What Great Brands Do and Extraordinary Experiences.

Denise Lee Yohn: What Great Brands Do, Shake Shack & Dancing

January 29, 2016

The Digital Life with Kevin Lockett Podcast

Topics: Brand Communication, Brand Delivery, Brand Strategy, Restaurants and Retail, Small Businss

Keywords: Amazon vs. Netflix, brand-building, Denise Lee Yohn interview, Kevin Lockett interview, small business branding, What Great Brands Do interview

On today’s episode, Kevin Lockett talks to branding queen Denise Lee Yohn on her book ‘What Great Brands Do,” the success of Shake Shack, a look at how established marketers like Sean Combs shift their branding concepts, Amazon vs. Netflix, should smaller companies follow the the same branding concepts as big companies and her early love for dance.

Denise Lee Yohn on How To Get Your Brand In-line With Your Customers

January 26, 2016

Amazing Business Radio

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Experience, Restaurants and Retail

Keywords: Amazing Business Radio podcast with Denise Lee Yohn, brand-building strategies, Denise Lee Yohn interview, retail customer experience, Shep Hyken interview, What Great Brands Do interview

Shep Hyken discusses seven brand strategies with Denise Lee Yohn, consultant, speaker, and author on brand-building.

Chipotle’s Comeback Plan: Company-Wide Meeting and Marketing

January 13, 2016

Advertising Age

Topics: Brand Communication, Business, Marketing, Restaurants and Retail

Keywords: Chipotle advertising, Chipotle Comeback Plan, Chipotle company meeting, Chipotle e. coli crisis, Chipotle food borne illness, Chipotle marketing, Chipotle recovery plan

“They should take a page from Starbucks when Howard Schultz returned to the helm back in 2008 and point to the meeting as an example of how they’re getting themselves back on track – refocusing everyone on the basics of their business,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy and was with Jack in the Box during that chain’s 1993 E. coli outbreak.

Interview: Denise Lee Yohn – Author, ‘What Great Brands Do’

January 13, 2016

Branding in Asia

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Customer Experience, Employee Engagement, Leadership, Marketing, Restaurants and Retail

Keywords: Bobby McGill interview, Chief Marketing Officer influence, CMO role, Costco customer strategy, Denise Lee Yohn Branding In Asia interview, Denise Lee Yohn interview, Extraordinary Experiences interview, restaurant branding, retail branding, Sweetgreen corporate social responsibility

Over a 25-year career including running Sony’s first ever brand office as the vice president/general manager of brand and strategy, Denise Lee Yohn has established herself as an authoritative voice in the world of branding.

Entrepreneurs Cook Up Tasty Restaurant Brands

January 7, 2016

Investor's Business Daily

Topics: Business, Restaurants and Retail, Small Businss

Keywords: Denise Lee Yohn on Investor's Business Daily, Jason's Deli, restaurant brand-building, restaurant branding, restaurant entrepreneurs, restaurant marketing, restaurant strategy

Stick with it. With more than half of new restaurants failing within the first year, only entrepreneurs who can take the heat stay in the kitchen. “Great brands will break through,” said Denise Lee Yohn, author of Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

#H2HChat “What Great Brands Do” with Denise Lee Yohn

January 5, 2016

#H2HChat

Topics: Brand Delivery, Brand Experience, Business, Marketing, Restaurants and Retail

Keywords: brand podcast, branding podcast, Denise Lee Yohn on #H2HChat, Denise Lee Yohn on Bryan Kramer, Shake Shack brand strategy, Shake Shack branding, What Great Brands Do

In her 2014 book, Denise leveraged her 25 years of experience working with some of the top brands to create the 7 Branding Principles of the Best Brands. Great brands: start inside, avoid selling products, ignore trends, don’t chase customers, sweat the small stuff, commit and stay committed, and never have to “give back”.  Join us to learn how you can use this year to transform your branding from good to great.

Was Peter Drucker Wrong? The Modern Purpose Of A Brand

December 28, 2015

Forbes

Topics: Brand Communication, Marketing, Social Responsibility

Keywords: Blake Morgan on Forbes, Dove ad campaign, Dove brand purpose, Dove Campaign for Real Beauty, Knowledge@Wharton Summit, Peter Drucker on purpose of business, Peter Fader

Wharton event panelist Denise Lee Yohn argued that Dove was not trying to sell soap with its “Real Beauty” campaign.

Denise Lee Yohn, Brand-Building Expert

December 10, 2015

Crack the Customer Code

Topics: Brand Experience, Brand Touchpoints, Customer Experience, Customer Service, Marketing, Restaurants and Retail

Keywords: Adam Toporek interview, Crack the Customer Code Podcast, Denise Lee Yohn interview, Extraordinary Exerie, Extraordinary Experiences interview, Jeannie Walters interview, retail customer experience

Denise Lee Yohn, author of  Extraordinary Experiences: What Great Retail and Restaurant Brands Do, discusses the concepts of restaurant and retail stand-out experiences.

The Role Of Brand Must Be Better Articulated

December 10, 2015

Branding Strategy Insider

Topics: Brand Strategy, Business, Marketing

Keywords: brand leadership, brand strategy, Branding Strategy Insider write-up on Denise Lee Yohn, Mark diSomma interview Denise Lee Yohn, role of brand, value of brand

I had a long talk to speaker and “Great Brands” author Denise Lee Yohn recently. There were many interesting points in our conversation, but one observation in particular stood out: marketers are failing to successfully articulate the role of brand to others in the organization.

69 Experts Share 2016 Marketing Predictions

December 9, 2015

Bryan Kramer blog

Topics: Marketing, Social Media

Keywords: #69predictions, 2016 Marketing Predictions, 2016 marketing trends, 69 Predictions, Bryan Kramer marketing predictions, Denise Lee Yohn marketing predictions

It’s that time of year again. A time to take what we’ve learned and figure out how to plan for big marketing wins in 2016. Since each year is different with a new set of challenges, we tapped into the world’s top industry leaders including Denise Lee Yohn to tell you their own predictions for next year in helping you to think through your own marketing initiatives.

Here’s Why Some Subscription Box Companies are Successful

December 2, 2015

Celect

Topics: Business, Innovation, Marketing, Restaurants and Retail

Keywords: Celect article on Denise Lee Yohn, Celect article on Stitch Fix, retail transformation, Stitch Fix assortment strategy, Stitch Fix data algorithms, Stitch Fix personalization, Stitch Fix transforming retail

Forbes contributor Denise Lee Yohn published an article today that really caught my attention. If you don’t know her already, she’s a an author, speaker, and brand-building maven – analyzing top retail brands over the past 25 years. In this article, Denise digs into Stitch Fix and how they are using data to optimize and personalize offerings to their customers in a way that others traditionally haven’t tried.

The Road to Brand Greatness: A Long Virtual Coffee™ with Denise Lee Yohn

December 1, 2015

Mark DiSomma blog

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Customer Experience, Leadership, Marketing, Restaurants and Retail

Keywords: brand-building strategy, Costco brand experience, Denise Lee Yohn interview, Extraordinary Experiences interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Mark DiSomma interview, restaurant brand strategy, restaurant branding, Sustainable Brands 2015, the experience economy

Denise Lee Yohn is one of those people whose been part of my brand conversations for some time. I first encountered her no-nonsense approach to brand when she published an excerpt from her book What Great Brands Do on Branding Strategy Insider. It was one of the most popular posts of the year.Intrigued to probe more of her thinking about how brands generate greatness, I reached out to explore some aspects of this new book and her wider thinking in more detail. Here’s what happened:

Extraordinary Experiences with Denise Lee Yohn

November 26, 2015

Roger Dooley Blog

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Customer Experience, Employee Engagement, Marketing, Restaurants and Retail, Small Businss

Keywords: Costco customer experience, Denise Lee Yohn interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, HEB brand experience, PIRCH SCARF method, retail customer experience, Roger Dooley interview

Today, I am very excited to bring you the first repeat guest of The Brainfluence Podcast. I invited Denise Lee Yohn back to the show to share her exciting new insights.

A Retailer’s Dilemma: Is It Worth It to Open on Thanksgiving?

November 25, 2015

Market Watch

Topics: Business, Marketing, Restaurants and Retail

Keywords: black friday closing, black friday PR, black friday retail strategy, Denise Lee Yohn on black friday, Denise Lee Yohn on MarketWatch

They are effectively saying, “Look at us: aren’t we great? We’re not opening on Thanksgiving,” said Denise Lee Yohn, a retail consultant.

Extraordinary Brand Experiences With Denise Lee Yohn

November 22, 2015

Six Pixels of Separation Podcast

Topics: Brand Delivery, Brand Experience, Customer Experience, Customer Service, Loyalty, Restaurants and Retail

Keywords: Costo customer strategy, customer loyalty, Denise Lee Yohn interview, Denise Lee Yohn interview with Mitch Joel, Denise Lee Yohn on Six Pixels of Separation, Extraordinary Experiences interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do

When it comes to brands doing things right – constantly and consistently – I think of the work that Denise Lee Yohn has done over the years.

What Small Businesses Can Learn From Shake Shack About Branding

November 20, 2015

Entrepreneur

Topics: Brand Delivery, Brand Strategy, Restaurants and Retail, Small Businss

Keywords: Denise Lee Yohn on Entrepreneur Magazine, Denise Lee Yohn on Shake Shack, Denise Lee Yohn video, great brands start inside, Shack Shake brand strategy, small business brand strategy, small business branding

Great branding radiates from the inside out, says expert speaker and author Denise Lee Yohn.

Exploring the Brand with Denise Lee Yohn

November 18, 2015

Personal Branding Blog

Topics: Brand Delivery, Business, Marketing, Restaurants and Retail, Small Businss

Keywords: Extraordinary Experiences book review, Extraordinary Experiences by Denise Lee Yohn, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Mairia Duro interview, restaurant customer experience, retail and restaurant brand strategy, retail customer experience

Published November 2, Denise Lee Yohn’s latest work has already begun accumulating a growing following of supporters.Extraordinary Experiences is an ebook that delves into explaining and understanding how certain brick-and-mortar companies continually maintain growth throughout an age where the internet has been making such establishments virtually obsolete.

What Great Retail and Restaurant Brands Do

November 17, 2015

The Huffington Post

Topics: Culture, Customer Experience, Innovation, Leadership, Restaurants and Retail

Keywords: advancing cultural movements, brick and mortar strategy, Denise Lee Yohn in Huffington Post, Denise Lee Yohn interview, extraordinary experiences, retail dead, retail dying, Scott Goodson interview with Denise Lee Yohn

What are the most noteworthy ideas to keep in mind as we turn towards the new year? To answer this I turned to someone with an amazing ear to the ground and eye on the big tendencies shaping brand experiences. Denise Lee Yohn has tremendous conviction and carries with this the authority of someone who led marketing with world-class brands including Sony and Frito-Lay.

What’s the CX Buzz This Week?

November 16, 2015

NICE

Topics: Business, Customer Experience, Restaurants and Retail

Keywords: customer experience design, customer experience strategy, customer experience uniqueness, Denise Lee Yohn on NICE, differentiated customer experience, retail customer experience

This week Denise Lee Yohn guest posts on Annette Franz Gleinicki’s CX-Journey.com website about whether great customer experience is enough. She is talking about the need to not only have good design and solid execution when it comes to customer experience, but also the need for your experiences to be differentiated.

How Great Brand Building Creates Extraordinary Experiences

November 12, 2015

Simple Marketing Blog

Topics: Brand Delivery, Brand Experience, Business, Customer Experience, Customer Service, Leadership, Restaurants and Retail

Keywords: brand-as-business management approach, CB Whittemore interview, Denise Lee Yohn interview, Extraordinary Experiences book review, Extraordinary Experiences interview, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, Flooring the Customer interview, Simple Marketing Now interview

f you are grappling with how to build your brand so you can create truly extraordinary experiences for your customers, you’re in luck. Brand building expert Denise Lee Yohn has released her second book titled Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

When Big Companies Act Local

November 12, 2015

NPR Marketplace

Topics: Brand Experience, Brand Strategy, Business, Customer Experience, Innovation, Restaurants and Retail

Keywords: brand strategy, Denise Lee Yohn on KPBS, Denise Lee Yohn on NPR Marketplace, local brand strategy, national brands going local, regional brand strategy, Tracey Samuelson interviews Denise Lee Yohn, What Great Brands Do

In recent years, McDonald’s has made a push to regionalize its menu by, for example, serving lobster rolls at some locations in the Northeast. It used to be a prime example of a big chain that was completely the same no matter where it was located, said Denise Lee Yohn, a brand consultant and author of “What Great Brands Do.”

Brand Royalty Roadmap

November 11, 2015

LinkedIn

Topics: Brand Experience, Brand Strategy, Business, Customer Experience, Marketing, Restaurants and Retail

Keywords: BrandAutopsy book review. brand royalty roadmap, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, John Moore book review, What Great Brands Do

In her first book, WHAT GREAT BRANDS DO, Denise provided a seven-step roadmap for how brands can achieve greatness and shared how big benchmark brands achieved their greatness. Smartly, she has written a follow-up companion ebook, EXTRAORDINARY EXPERIENCES that focuses on how smaller brands are following this brand royalty roadmap.

BRANDS + EXTRAORDINARY EXPERIENCES

November 11, 2015

#brandchat

Topics: Brand Experience, Brand Loyalty, Brand Touchpoints, Business, Culture, Customer Experience, Employee Engagement, Loyalty, Marketing, Restaurants and Retail

Keywords: #brandchat with Denise Lee Yohn, #brandchat with Maria Elena Duron, brand culture, brand loyalty, Chipotle brand loyalty, customer experience, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, franchisee engagement, PIRCH CEO phone number, Popeyes culture

#BRANDCHAT on Nurph with Denise Lee Yohn, author of the new book, Extraordinary Experiences. Hosted by Maria Elena Duron and moderated by Gary J. Nix.

Can E.Coli Scare Cost Chipotle Its ‘Integrity’ in Long-Term?

November 9, 2015

Advertising Age

Topics: Brand Communication, Business, Restaurants and Retail

Keywords: Chipotle customer loyalty, Chipotle e. coli communications, Chipotle e. coli crisis, Chipotle e. coli scare, Chipotle e. coli strategy, Chipotle Mexican Grill, Denise Lee Yohn in Ad Age, fast food food borne illness

“In this day and age, Chipotle or any company needs to recognize that people are going to find out. It’s better for them to engage in the conversation and be as up front as they can,” said Denise Lee Yohn, a consultant who works with restaurants and retailers on brand strategy.

What Makes a Great Brand with Denise Lee Yohn

November 2, 2015

Brand Driven Digital

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Customer Experience, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn interview, Denise Lee Yohn on Brand Driven Digital, extraordinary experiences, Nick Westergaard interviews Denise Lee Yohn, What Great Brands Do

Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences examines the principles of her first book at work in the restaurant and retail industry. I couldn’t wait to discuss great brands, extraordinary experiences, and more this week with Denise Lee Yohn.

Extraordinary is a Scary Word

November 2, 2015

McKee Wallwork & Company

Topics: Brand Experience, Business, Customer Experience, Restaurants and Retail

Keywords: brand experience, Denise Lee Yohn book review, Denise Lee Yohn on McKee Wallwork & Co., extraordinary experiences, retail customer experience, Steve McKee book review

There are many things in Denise Lee Yohn’s new book, Extraordinary Experiences  I wish I’d said. A follow up to her smart 2014 release, What Great Brands DoExtraordinary Experiences makes the what-shouldn’t-be-so-extraordinary point that brands are, at their core, experiences.

7 Things Great Customer Experience Companies Do Better Than You

November 2, 2015

Customer Experience Insight

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience, Marketing, Restaurants and Retail

Keywords: brand experience, Customer Experience Insight book review, customer experience strategy, Denise Lee Yohn book review, Extraordinary Experiences book review, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, retail customer experience

Most great customer experiences don’t happen by chance. They’re the result of much bigger principles and practices that happen behind the scenes every day.  “These experiences don’t just happen; nor do they result only from excellent operations,” says Denise Lee Yohn, author of Extraordinary Experiences.

Branding Lessons from Three Top Quick Serves

October 26, 2015

QSR Magazine

Topics: Brand Experience, Brand Strategy, Culture, Marketing, Restaurants and Retail, Social Responsibility

Keywords: Costco branding, Denise Lee Yohn book review, Extraordinary Experiences book review, Jason's Deli branding, Popeyes' Louisiana Kitchen branding, QSR brand-building, QSR branding, restaurant brand-building, restaurant branding, sweetgreen branding

Marketing consultant and QSR columnist Denise Lee Yohn says that when it comes down to the nuts and bolts, brands are about what companies do and how they do it. In Yohn’s new e-book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, she considers different companies that illustrate seven core principles.

Oprah Brings Her Own History to Weight Watchers

October 19, 2015

NPR Marketplace

Topic:

Keywords: brand partnerships, Denise Lee Yohn on NPR Marketplace, Oprah Weight Watchers, Oprah Winfrey brand endorsement, Oprah Winfrey investment

Branding consultant Denise Lee Yohn said those relationships have been mutually beneficial, more often than not.

What Great Brands Do: A Conversation with Denise Lee Yohn

October 9, 2015

LinkedIn

Topics: Brand Delivery, Culture, Customer Experience

Keywords: Denise Lee Yohn interview, Hannah Claire Litman interview Denise Lee Yohn, Hannah Claire Litman What Great Brands Do, What Great Brands Do interview

In her most recent bestselling book, What Great Brands Do(Jossey-Bass, 2014), Yohn identifies certain things that ‘great brands’ have in common. Surprisingly, these ‘things’ have less to do with advertising and communications and more to do with how they run the business and cultivate their brand. I sat down with her a while back to learn more.

DENISE LEE YOHN ON HOW TO ACHIEVE ROCK STAR BRAND STATUS

October 7, 2015

Women In Retail Leadership Circle

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing, Restaurants and Retail

Keywords: Angela Ahrents Burberry Apple, Denise Lee Yohn interview, Lane Bryant #ImNoAngel campaign, retail brand strategy, retail brand-building, Women in Retail Leadership Circle Inner Circle, Women In Retail Leadership Girl Talks

Denise Lee Yohn, author of “What Great Brands Do: The Seven Brand-Building Principles That Separate the Best,” is a featured speaker at Girl Talks, where she will detail how attendees can achieve rock star brand status. Denise was also nice enough to sit down with the Inner Circle this week to tell us a little about herself.

Will All-Day Breakfast Boost McDonald’s Brand?

October 6, 2015

Fox Business' Varney & Co.

Topics: Brand Strategy, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., McDonald's All Day Breakfast, McDonald's brand strategy, McDonald's problems, McDonald's sales decline, Stuart Varney on McDonald's

‘What Great Brands Do’ author Denise Lee Yohn on McDonald’s decision to serve all-day breakfast.

What Great Brands Do by Denise Lee Yohn

September 22, 2015

Jeff Harbaugh & Associates

Topics: Brand Strategy, Business

Keywords: brand-as-business management approach, Jeff Harbaugh book review, recommended books by Jeff Harbaugh, What Great Brands Do book review

If you don’t understand the concept of “brand as business,” you will after you read this book.

The Marketing Secrets of the Unicorns

September 11, 2015

NASDAQ Private Market

Topics: Brand Strategy, Business, Marketing

Keywords: Denise Lee Yohn, marketing unicorns, minimum viable brand, NASDAW Private Market White Paper, start-up brand strategy, start-up branding

“Many startups assume their technology is so brilliant it will sell itself,” says Denise Lee Yohn, a brand-building consultant and author of the 2014 book What Great Brands Do.

Things You Gotta Read/See/Hear

September 10, 2015

Topics: Brand Delivery, Leadership, Marketing

Keywords: brand-building book recommendation, brand-building book review, branding book recommendation, branding book review, Caroline Joy Communications, What Great Brands Do review

Denise Lee Yohn takes such a complicated notion like branding and breaks it down to the seven most important principles that all great brands do.

A Better Way to Map Brand Strategy

September 1, 2015

Harvard Business Review

Topic: Brand Strategy

Keywords: brand positioning map, brand strategy centrality, brand strategy distinctiveness, brand strategy map, brand strategy Niraj Diwar Charan K. Bagga, Denise Lee Yohn in Harvard Business Review

Denise Lee Yohn, author of What Great Brands Do, observes limitations to the presented brand strategy mapping approach based on perceived centrality and distinctiveness.

Subway Officially Cuts Ties With Jared

August 18, 2015

Advertising Age

Topics: Brand Communication, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn, Jared Fogle child pornography ch, Subway advertising, Subway innovation, Subway Jared Fogle, Subway spokesperson

“I don’t think it will materially impact Subway — they already distanced themselves from him,” said consultant Denise Lee Yohn in an email.

25 Must Read Books For Every eCommerce Entrepreneur

August 14, 2015

LemonStand

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Customer Experience, Leadership, Marketing, Small Businss

Keywords: Books for E-commerce Entrepreneurs, Books for entrepreneurs, books on branding, Lemonstand recommended books, Must Read Books, What Great Brands Do

If you really want to stand out from your competition and create a brand like Zappos or Apple, read this book and implement the principles in your business.

Where Good Meets Gracious

August 1, 2015

QSR Magazine

Topics: Brand Experience, Business, Customer Experience, Customer Service, Marketing, Restaurants and Retail, Social Media

Keywords: Chick-fil-A customer experience, Chick-fil-A customer service, Chick-fil-A QSR Top 50, Chick-fil-A strategy, Chick-fil-A vs. McDonald's

“Chick-fil-A already has this positive, wholesome, healthy halo where people aren’t necessarily questioning the healthfulness of their food or the quality or the safety,” Brand-building expert and QSR columnist Denise Lee Yohn says.

Does “Emotional Connection” Really Belong in Sales and Marketing?

July 30, 2015

On Everything Marketing

Topics: Brand Communication, Marketing, Sales

Keywords: Denise Lee Yohn, emotion in sales and marketing, emotional connection, Moshe Engelberg On Everything Marketing

As my colleague and brand guru Denise Lee Yohn wrote in Forbes magazine: “People decide which brands to buy and which ones to stick with based on how they make them feel.”

The Top 10 Most Read VisionRoom.com Articles of the Last Year

July 29, 2015

Auxano

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Customer Experience, Leadership

Keywords: What Great Brands Do in Vision Room, What Great Brands Do on Auxano, What Great Brands Do review, What Great Brands Do Summary

In this SUMS from “What Great Brands Do,” (book by Denise Lee Yohn), go deeper into the key principles that leading organizations follow to stay connected with their tribes.

Under Armour is using Nike’s strategies better than Nike

July 25, 2015

New York Post

Topics: Brand Communication, Marketing

Keyword: Nike vs. Under Armour

“Under Armour has successfully built a strong brand by engaging certain market segments really well,” brand-building expert Denise Lee Yohn told The Post.

Jared or No, Subway Needs a Fresh Start

July 13, 2015

Advertising Age

Topics: Brand Communication, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn in Ad Age, Denise Lee Yohn in Advertising Age, Subway $5 footlong promotion, Subway innovation, Subway Jared advertising, Subway Jared brand equity, Subway pricing

“Subway needs to push toward something new and big,” said fast-food brand consultant Denise Lee Yohn.

Sustainability Isn’t What Your Brand Says; It’s What It Does

July 10, 2015

The Huffington Post

Topics: Brand Delivery, Culture, Leadership, Social Responsibility

Keywords: brand definition, Denise Lee Yohn, Sustainable Brands 2015, Sustainable Brands conference, What Great Brands Do

Recently, at the 2015 Sustainable Brands Conference, I was struck by something Harvard Business Review contributor and the author of “What Great Brands Do,” Denise Yohn, showcased on the main stage.

Extraordinary Experiences Book Review

July 1, 2015

M&SB

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience, Customer Service, Employee Engagement, Restaurants and Retail

Keywords: book on branding, extraordinary experiences, MS&B book review, restaurant brand strategy, restaurant branding, retail brand strategy, retail branding, what great retail and restaurant brands do

This new text examines seven remarkable restaurant and retail brands and how they have developed strong, valuable connections with customers.

Mantente Fiel A Tu Negocias (Stay True to Your Brand)

June 29, 2015

Tecnologia Negocios Estrategia

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Leadership, Marketing

Keywords: Denise Lee Yohn in Tecnologia Negocios Estrategia, Denise Lee Yohn interview, What Great Brands Do

En su bestseller “What Great Brands Do” Lee Yohn analiza algunas de las empresas lideres en al mundo and sus estrategias, aterrizando una perspectiva diferente sobre la mercadotecnia el crear metodos realmente exitosos para posicionarse en el mercado, ayundando a CEOs de reconocidas organizaciones internacionales, asi como a empresas de todos los tamanos.

(In her bestseller “What Great Brand Do” Lee Yohn analyzes some of the leading companies in the world and their strategies, landing a different perspective on creating truly successful marketing methods to market positioning, helping CEOs of renowned international organizations as well as companies of all sizes.

When designer brands go discount route

June 25, 2015

Fox 5 New York TV

Topics: Brand Strategy, Marketing, Restaurants and Retail

Keywords: Alison Morris Fox 5 TV reporter, Denise Lee Yohn on Fox 5 News, designer brand discounting, designer brand exclusivity, designer brand sale strategy, designer discount strategy, Lilly Pulitzer for Target

Denise Lee Yohn, author of What Great Brands Do, compares the social media craze surrounding the Lilly Pulitzer for Target launch to Black Friday.

How to Build Your Brand on a Budget

June 19, 2015

US News & World Report

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Culture, Customer Experience, Small Businss

Keywords: brand-building, brand-building for small business, Denise Lee Yohn on US News & World Report, personal branding, small business branding, What Great Brands Do

Brand-building is first and foremost about cultivating a strong internal brand-led culture” says Denise Lee Yohn, author of “What Great Brands Do.

Lee Yohn: The First Thing I Would Brand in B&H is Coffee

June 12, 2015

Sarajevo Times

Topics: Brand Communication, Brand Strategy, Marketing

Keywords: Bosnia brand strategy, branding Bosnia & Herzegovina, Denise Lee Yohn in Bosnia and Herzegovina, Denise Lee Yohn in Sarajevo, Sarajevo brand strategy

Denise Lee Yohn, the leading expert in branding in the world, held a lecture on “The creation of strong brands in the food sector” at the Faculty of Economics of the University of Sarajevo.

BiH Needs Branding

June 11, 2015

Hayat TV

Topics: Brand Strategy, Marketing

Keywords: branding Bosnia & Herzegovina, branding Sarajevo, Denise Lee Yohn in Bosnia, Denise Lee Yohn in Sarajevo, Hayat TV, place branding

Brand expert Denise Lee Yohn speaks in Sarajevo to Hayat TV about how Bosnia and Herzegovina needs to build a strong brand for itself, possibly based on its iconic coffee and delicious, diverse food.

Soundview Summary — What Great Brands Do

June 1, 2015

Soundview Executive Book Summaries

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership

Keywords: brand-as-business management approach, Denise Lee Yohn book review, Soundview Book Summary, Soundview Executive Summary, What Great Brands Do review, What Great Brands Do Summary

What Great Brands Do is a revealing how-to guide for any business that covets the success of the great brands in our world today, and has been wondering perhaps with some

The Minimal Viable Brand

May 24, 2015

Six Pixels of Separation Podcast

Topics: Brand Strategy, Business, Marketing, Small Businss

Keywords: branding for start-ups, Denise Lee Yohn interview, Minimal Viable Brand, minimum viable brand, Mitch Joel interview Denise Lee Yohn, MVB, Six Pixels of Separation Interview with Denise Lee Yohn, small business branding, start-up brand strategy, What Great Brands Do interview

Denise Lee Yohn wrote an article for the Harvard Business Review titled, Start-Ups Need a Minimum Viable Brand. What is the minimal viable brand that a business needs? Enjoy the conversation…

Denise Lee Yohn on the Big Biz Show

May 12, 2015

Big Biz Show

Topics: Brand Communication, Brand Experience, Business, Customer Experience, Innovation, Leadership, Marketing, Restaurants and Retail, Small Businss

Keywords: advertising vs. marketing vs. branding, Bob "Sully" Sullivan, brand leadership, brand strategy, Denise Lee Yohn on Big Biz Show, Russ T. Nailz, What Great Brands Do

What Great Brands Do book author Denise Lee Yohn visits Bob “Sully” Sullivan and Russ T Nailz to talk about brand-building for brands including Starbucks, Oakley, RadioShack, and Jack In the Box.

7 Things Great Brands Always Do

May 5, 2015

Inc.

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Employee Engagement, Leadership

Keywords: Denise Lee Yohn book review, Peter Economy, What Great Brands Do review, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest

In her book, What Great Brands Do, Denise Lee Yohn presents 7 brand-building principles that power great brands. Learn how to apply them in your own business and watch your own brand soar.

Taco Bell beating the odds

May 5, 2015

Fox 5 New York TV

Topics: Business, Innovation, Marketing, Restaurants and Retail

Keywords: Alison Morris on Taco Bell, Denise Lee Yohn on Fox 5 New York, Taco Bell innovation, Taco Bell popularity, taco bell strategy, YUM brands

Denise Lee Yohn, author of ‘What Great Brands Do’ says Taco Bell has been on a tear lately in terms of innovations and excitement, and is now known for crazy fun food.

Como Se Construyen Las Grandes Marcas?

May 1, 2015

Marketing News

Topics: Brand Delivery, Brand Experience, Brand Loyalty, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Marketing

Keywords: Denise Lee Yohn in Marketing News, Denise Lee Yohn interview, Marketing News Colombia, What Great Brands Do

Con mas de 25 anos de experiencia en el mundo del marketing y despues de una investigacion amplia y profunda sobre el accionar de le mas grandes companias, Denise Lee Yohn dice tener las claves para construir marcas poderosas.

Starbucks Charts an Express Route to Reach More Customers

April 30, 2015

The Street

Topics: Brand Experience, Brand Strategy, Business, Customer Experience, Restaurants and Retail

Keywords: retail brand experience, retail customer experience, Starbucks brand positioning, Starbucks brand strategy, Starbucks Express customer experience, Starbucks Express strategy, Starbucks vs. Dunkin Donuts, Uber-fication of everything

“Starbucks seems to be shifting their brand … to providing a coffee experience however, wherever, whenever you like,” said Denise Lee Yohn, a branding expert.

3 tips on how to become a more authentic brand

April 27, 2015

Vision Critical

Topics: Brand Communication, Marketing

Keywords: authentic branding, brand authenticity, Denise Lee Yohn on authenticity, Levi's brand authenticity, Levi's brand strategy, Vision Critical authenticity

Brand-building expert Denise Lee Yohn says Levi’s embraces authenticity by tying its marketing activities closely to its history and values.

What Brands Can Learn From Lilly Pulitzer and Target’s Sold-Out Collaboration

April 20, 2015

Entrepreneur

Topics: Brand Strategy, Business, Restaurants and Retail

Keywords: Denise Lee Yohn in Entrepreneur, Lilly Pulitzer brand exclusivity, Lilly Pulitzer brand strategy, retail brand strategy, Target and Lilly Pulitzer collaboration, Target and Lilly Pulitzer sell-out, Target and Lilly Pulitzer strategy

Denise Lee Yohn, a retail consultant and the author of What Great Brands Do, says that though the prices were considerably lower, the limited nature of Lilly’s line at Target could end up bolstering the company’s exclusive reputation.

Christian Louboutin And Sophia Webster Nail the Social Media Game

April 6, 2015

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Christian Louboutin social media, Denise Lee Yohn in Footwear News, fashion brand social media strategy, hashtag strategy, Sophia Webster social media

“You’re seeing more brands coming to the realization that it’s not just about putting out messages and posting content, but also reacting to and curating other peoples’ content and spotlighting what other people are doing,” said Denise Lee Yohn, author of “What Great Brands Do.”

Denise Lee Yohn, What Great Brands Do, Episode 84 on The Rory Vaden Show

April 1, 2015

Daily Discipline Blog

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience, Customer Service, Leadership, Marketing, Sales

Keywords: brand-as-business management approach, Denise Lee Yohn interview, Jack In the Box turnaround, personal branding, Rory Vaden interviews Denise Lee Yohn, sales and branding, salesperson branding, What Great Brands Do

Self-Discipline Strategist Rory Vaden interviews Denise Lee Yohn about her bestselling book, What Great Brands Do, as well as salespeople’s personal brands, the brand turnaround story at Jack In the Box, and more.

Truett Cathy Built Chick-fil-A On Principles, Loyalty

April 1, 2015

Investor's Business Daily

Topics: Brand Experience, Brand Loyalty, Customer Experience, Customer Service, Leadership, Restaurants and Retail

Keywords: Chick-fil-A customer experience, Chick-fil-A customer service, Chick-fil-A loyalty, Chick-fil-A product quality, Chick-fil-A strategy, Denise Lee Yohn on Investor's Business Daily, Truett Cathy leadership

Denise Lee Yohn, author of the book “What Great Brands Do,” says that Chick-fil-A has engendered a deep devotion from customers by serving a high-quality product and through top customer service.

Critics Inundate Twitter with #AskSeaWorld Campaign

March 30, 2015

Orlando Sentinel

Topics: Brand Communication, Marketing, Social Media

Keywords: #AskSeaWorld, Denise Lee Yohn in Orlando Sentinel, Sea World brand story, Sea World social media campaign, Sea World social media strategy, Sea World Twitter campaign

Denise Lee Yohn, author of “What Great Brands Do” explained, “You’re inviting people to take over the conversation, where you really need to shape and influence the narrative as much as possible.”

Best Bet for Kraft Heinz: Un-Kraft

March 26, 2015

USA Today

Topics: Brand Extensions, Business, Health/Fitness/Wellness, Marketing

Keywords: Denise Lee Yohn in USA Today, ethnic food strategy, Kraft ethnic appeal, Kraft healthy appeal, Kraft Heinz acquisition, Kraft marketing strategy, Kraft Millennial appeal, Kraft post-merger, Kraft product strategy, Velvetta strategy

Heinz may help Kraft here, says Denise Lee Yohn, because of the varieties of sauces and condiments — like Sriracha and salsa ketchup — that the company has introduced in recent years as a way to appeal to younger customers interested in ethnic foods.

Starbucks’ ‘Race Together’ Campaign Goes Cold

March 23, 2015

CNBC Closing Bell

Topics: Brand Communication, Brand Touchpoints, Culture, Leadership, Marketing, Restaurants and Retail, Social Responsibility

Keywords: Denise Lee Yohn on CNBC Closing Bell, grass roots marketing, Starbucks #RaceTogether campaign, Starbucks marketing campaign, Starbucks race campaign

Denise Lee Yohn, author of “What Great Brands Do,” discusses Starbucks’ “race together” campaign. Many are saying it was a good intention but bad idea.

Retail Catalogs Make a Comeback in Digital Age

March 19, 2015

CBS News

Topics: Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn on CBS News, Denise Lee Yohn on CBS This Morning, retail catalog experience, retail catalogs, retail customer experience, retail print catalogs

Retail companies are bringing back printed catalogs, and many are resembling lifestyle magazines.  Author of What Great Brands Do, Denise Lee Yohn explains why and how.

Shopping Catalogs Making a Comeback

March 19, 2015

CBS This Morning

Topics: Brand Communication, Brand Experience, Brand Touchpoints, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn on CBS News, Denise Lee Yohn on CBS This Morning, retail catalog experience, retail catalogs, retail customer experience, retail print catalogs

“I think the catalogs today are much more about entertainment and fun and giving people ideas,” said Denise Lee Yohn, retail consultant and author of “What Great Brands Do.”

Would L.A. Fans Pull for the Chargers?

March 13, 2015

San Diego Union Tribune

Topics: Brand Communication, Brand Loyalty, Brand Strategy, Business, Marketing

Keywords: Denise Lee Yohn in San Diego Union-Tribune, Los Angeles chargers, San Diego Chargers brand affinity, San Diego Chargers brand loyalty, San Diego Chargers move to Los Angeles, San Diego Chargers new stadium Carson, sports team moving cities, sports team new market

“You are taking a brand that is well-loved and moving it to a new market where there is some awareness but not the same affinity,” said Denise Lee Yohn, author of “What Great Brands Do.”

Pepsi’s Latest Ad Campaign Has Little To Do With Soda

March 11, 2015

The Huffington Post

Topics: Brand Communication, Health/Fitness/Wellness, Marketing

Keywords: Denise Lee Yohn in Huffington Post, Jillian Berman Pepsi, new Pepsi Challenge, Pepsi advertising campaign, Pepsi sales decline, the Pepsi Challenge

“They find themselves in this situation where the product itself is not that appealing,” said Denise Lee Yohn, a brand consultant.

Burger King Drops Soft Drinks from Kids’ Meals

March 10, 2015

USA Today

Topics: Brand Experience, Business, Customer Experience, Restaurants and Retail

Keywords: Burger King kids meals, Denise Lee Yohn in USA Today, fast food kids meals, fast food marketing, fast food soft drinks, QSR kids meals, QSR marketing, QSR soft drinks

Brand consultant Denise Lee Yohn says. “The best way to get parents to come in, is to have something that they feel OK about giving their kids.”

The Seven Brand Building Principles – Denise Lee Yohn

March 6, 2015

Step Up Agency Bloom Podcast

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience, Design, Marketing, Small Businss

Keywords: Agency Bloom podcast, brand purpose, brand touchpoints, brand values, Customer Bloom podcast, customer experience design, Denise Lee Yohn interivew, Matt Coffy, minimum viable brand, Step Up podcast

Agency Bloom CEO Matt Coffy interviews Denise Lee Yohn about her values, life, and story, and about customer experience and the Minimum Viable Brand.

Branding Your Business to Create More Sales!!

February 24, 2015

The Mark Kohler Show

Topics: Brand Communication, Brand Delivery, Brand Identity, Business, Culture, Small Businss

Keywords: advertising vs. branding, brand building, branding for small business, Denise Lee Yohn on Mark Kohler Show, internal brand culture, Mark Kohler Show, niche marketing, small business brand strategy, small business brand-building, What Great Brands Do

Branding your business is critical for success!!  However, we don’t always know the tricks and strategies to accomplish a winning Branding Plan.  Join me with expert, Denise Lee Yohn, author of the book “What Great Brands Do- The 7 Brand Building Principles That Separate the Best from the Rest”.

Roger Dooley Interviews Denise Lee Yohn

February 19, 2015

Roger Dooley Blog

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience, Marketing

Keywords: brand strategy, brand-as-business management approach, catalog rebirth, Denise Lee Yohn interview, Fitbit design, Fitbit ecosystem, Kodak brand strategy, Neuromarketing blog, Roger Dooley blog, storytelling, What Great Brands Do interview

Listen in to learn from Denise’s years of research and hands-on experience to ensure your brand is known not only for your product, but your customer experience that will keep you in business for years to come.

Frozen Yogurt Chain’s Breakfast Twist

February 12, 2015

USA Today

Topics: Brand Extensions, Business, Innovation, Restaurants and Retail

Keywords: 16 Handles breakfast, 16 Handles frozen yogurt, 16 Handles innovation, Denise Lee Yohn in USA Today, frozen yogurt breakfast, frozen yogurt chain innovation, QSR breakfast innovation

Consultant Denise Lee Yohn says, ” I can’t imagine the mainstream consumer is going to adopt this as their new breakfast option.”

Lands’ End, Post Sears, Replaces Its Chief

February 2, 2015

New York Times

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Leadership, Restaurants and Retail

Keywords: Lands End Federica Marchionni, Lands End lifestyle brand, Lands End new CEO, Lands End strategy

“I think what a lot of clothing retailers have found is that they need to have all these other lifestyle products,” said Denise Lee Yohn, a branding consultant and the author of “What Great Brands Do.”

Why Is Shake Shack’s IPO So Hot?

January 29, 2015

KCBS Radio

Topics: Brand Equity, Business, Restaurants and Retail

Keywords: Denise Lee Yohn on KCBS Radio, Shake Shack growth, Shake Shack popularity, Shake Shack sales, Shake Shake IPO

Brand-building expert and QSR consultant Denise Lee Yohn speaks with KCBS Radio’s Rebecca Corral about Shake Shack’s IPO.

GoDaddy pulls puppy parody ad as the fur flies

January 28, 2015

USA Today

Topics: Brand Communication, Marketing

Keywords: Anheuser-Busch Super Bowl Ad, Budweiser Super Bowl ad, GoDaddy Super Bowl Ad, GoDaddy vs. Budweiser, Super Bowl ad puppy, Super Bowl Ads 2015, Super Bowl ads XLIX

“GoDaddy has to like the PR,” says Denise Lee Yohn, author of What Great Brands Do.

Branding on Business Insanity Talk Radio

January 6, 2015

Insanity Talk Radio

Topics: Brand Strategy, Business, Small Businss

Keywords: Business Insanity Talk Radio, Denise Lee Yohn, small business brand strategy, small business branding, What Great Brands Do

Barry Moltz interviews Denise Lee Yohna leading authority on building and positioning exceptional brands.

Nine Things Every Great Brand Does

January 5, 2015

Percolate

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Customer Experience, Employee Engagement, Marketing

Keywords: brand-as-business management approach, Christy MacLeod, operationalize your brand, What Great Brands Do book review, What Great Brands Do on Percolate blog

Denise Yohn’s book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest gave great examples of the common practices top brands employ to deliver consistently on their brand value which translates to more loyal customers, higher revenues, with above-average profit margins.

The 50 Best Business Blogs

January 2, 2015

MBA Central

Topics: Brand Strategy, Marketing

Keywords: best blog list, best blog on branding, best branding blog, best business blog, brand-as-business bites blog, MBA Central Best Business Blogs

Best Branding Blogs:  Denise Lee Yohn: this blog, by the author of What Great Brands Do focuses on the ins and outs on building and positions great brands.

Why Small Businesses Should Stick To Niche Markets

December 30, 2014

Digital Journal

Topics: Brand Strategy, Marketing, Small Businss

Keywords: Denise Lee Yohn, Denise Lee Yohn interview on NPR, differentiation through specialization, Digital Journal, niche marketing, small business brand strategy, small business branding, small business differentiation

Denise Lee Yohn, branding expert, highlights the “power of differentiation through specialization.”

10 Retail Experts Share Their #1 Tip for Marketing and Growing Your Store

December 12, 2014

Shopify

Topics: Brand Delivery, Brand Experience, Customer Experience, Marketing, Restaurants and Retail

Keywords: brand experience, brick and mortar retail, brick and mortar strategy, retail customer experience, retail experience, tips for retail

“Sweat the Small Stuff” says Denise Lee Yohn, Brand-Building Expert, Speaker, and Author of “What Great Brands Do”

Top 10 Marketing Books of 2014

December 10, 2014

Inc.

Topics: Brand Delivery, Brand Strategy, Marketing, Small Businss

Keywords: Inc. Magazine book reviews, Inc. Magazine Top Books, marketing book recommendations, small business brand strategy, small business branding, Top 10 Marketing Books of 2014, top business books, What Great Brands Do

What Great Brands Do “makes a real effort to present strategies in a way that can be applied in more typical business and branding scenarios.”

Marketer of the Year: Stuart Weitzman

December 4, 2014

Footwear News

Topics: Brand Communication, Marketing, Social Media

Keywords: Denise Lee Yohn in Footwear News, Stuart Weitzman Marketer of the Year, Stuart Weitzman marketing strategy, Stuart Weitzman social media strategy, Stuart Weitzman video

“Anything that people can develop a point of view about works well to encourage people to share it,” said branding consultant Denise Lee Yohn.

Cyber Monday Up, Black Friday Down: What Brands Can Learn

December 3, 2014

Campaign

Topic:

Keywords: Black Friday trends, Cyber Monday trends, holiday shopping trends, online shopping trends, retail shopping trends

“More shoppers don’t want to be beholden to stores’ hours of operation,” Denise Lee Yohn, retail and restaurant brand-building consultant.

Are Fewer Shoppers Coming Out for Black Friday?

November 28, 2014

Fox Business' Varney & Co.

Topics: Brand Experience, Business, Restaurants and Retail

Keywords: Black Friday trends, brick and mortar customer experience, brick and mortar vs. online, Christmas shopping trends, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., holiday shopping trends, retail shopping trends

‘What Great Brands Do’ Author Denise Lee Yohn discusses holiday shopping trends and whether or not shoppers are choosing to buy online versus in-store.

SeaWorld works on improving its image

November 18, 2014

Orlando Sentinel

Topic:

Keywords: Blackfish impact on Sea World, Sea World brand image, Sea World brand strategy, Sea World experience, SeaWorld park experience

Rather than fighting a public-relations war, branding consultant and author Denise Lee Yohn said, SeaWorld should probably focus on making big changes in its parks.

What Great Brands Know: Stop Waiting for Perfection

November 14, 2014

Entrepreneur

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Customer Experience, Leadership, Small Businss

Keywords: brand-building framework, branding a start-up, Denise Lee Yohn at Entrepreneur Ready to Launch event, lean branding, minimum viable brand, small business brand strategy, start-up brand strategy, What Great Brands Do

“A good plan executed today is better than a perfect plan executed next week,” said brand-building expert Denise Lee Yohn at Entrepreneur’s Ready to Launch event held last September.

On a Mission to Make Maple Syrup Part of Every Meal

November 13, 2014

Inc.

Topics: Brand Experience, Brand Extensions, Brand Strategy, Restaurants and Retail

Keywords: Crown Maple marketing, Crown Maple partnership with restaurants, Crown Maple syrup strategy, ingredient brand strategy, packaged goods brand strategy

Denise Lee Yohn, a brand-building expert and author of What Great Brands Do, says Crown Maple’s collaboration strategy “positions Crown Maple as the go-to brand for more ‘in-the-know, discriminating customers.'”

What Great Brands Do Included on The 800-CEO-READ Business Book Awards Longlist

November 13, 2014

800-CEO-READ

Topics: Brand Delivery, Brand Strategy, Brand Touchpoints, Business, Culture

Keywords: 800 CEO Read Best Business Book Longlist, 800 CEO Read Best Marketing Book Longlist, best business book award list, best business book list, What Great Brands Do

The books you’ll find below, however, there is absolutely no distress in actually choosing. They are, we believe, the best of the year 2014.

Fast Track: Denise Lee Yohn

November 1, 2014

American Marketing Association

Topic:

Keywords: Denise Lee Yohn bio, Denise Lee Yohn in American Marketing Association, Denise Lee Yohn profile

Denise Lee Yohn’s career in marketing research and brand strategy took her from Chicago to New York to San Diego. Now, she heads up her own consultancy.

Customers Disapproving of McDonald’s New Slogan?

October 30, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Business, Innovation, Marketing, Restaurants and Retail

Keywords: Coca-Cola brand equity, Coca-Cola healthy, Coca-Cola international, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., McDonald's Lovin' Beats Hatin', McDonald's slogan, McDonald's tagline, McDonald's turnaround, Samsung competition, Samsung mobile strategy, Samsung vs. Apple, Samsung vs. Lenovo, Samsung vs. Xiaomi

Author Denise Lee Yohn on why customers aren’t happy with McDonald’s new slogan, Samsung vs. Apple, and Coca-Cola.

Abstract: What Great Brands Do

October 23, 2014

Get Abstract

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Culture, Leadership

Keywords: brand building, brand-as-business management approach, branding book abstract, business book abstract, Denise Lee Yohn on Get Abstract, What Great Brands Do Abstract

Branding professional Denise Lee Yohn explains the differences between conventional branding and what she terms the “brand-as-business” strategy, a more enlightened and effective approach.

Branding from the Inside Out

October 15, 2014

Actionable Books

Topics: Brand Communication, Brand Experience, Brand Loyalty, Brand Strategy, Business, Culture, Customer Experience, Leadership, Marketing

Keywords: brand vs. branding, competitive landscape map, Denise Lee Yohn interview, employee brand engagement, needs-state segmentation, What Great Brands Do

How does clarifying company purpose help to establish a clear, resonant brand? In the first of three episodes focusing on branding in the 21st century, Denise Lee Yohn, author of What Great Brands Do, stops by to discuss branding from the inside out

Three Things All Great Brands Do

October 1, 2014

iMedia Connection

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Marketing

Keywords: brand building, brand experience, Denise Lee Yohn interview, Denise Lee Yohn on iMedia Connection, emotional connection, internal brand culture, What Great Brands Do

Few know more about how brands become great than Denise Lee Yohn, bestselling author of “What Great Brands Do: The Seven Brand Building Principles That Separate the Best From The Rest.” She speaks to iMedia about her book and why brand introspection is a key pillar in what makes certain companies truly exceptional.

Pampers: The Comeback

September 29, 2014

Better Blog

Topics: Brand Experience, Brand Strategy, Brand Touchpoints, Consumer Research, Marketing

Keywords: Better Blog book review, Pampers brand strategy, Pampers consumer insight, Pampers consumer research, Pampers vs. Huggies, What Great Brands Do

In her chapter of What Great Brands Do called “Great Brands Avoid Selling Products,” author Denise Lee Yohn takes a close look at Pampers, which had been losing market share to Huggies, in spite of the fact that Pampers was clearly superior at keeping tiny tushies dry.

Fast Changes in Fast Food Industry

September 29, 2014

Fox 5 New York TV

Topics: Brand Delivery, Brand Experience, Business, Customer Experience, Customer Service, Restaurants and Retail

Keywords: Ailson Morris FOX 5 TV reporter, Chipotle customer experience, death of fast food, Denise Lee Yohn, fast food industry changes, fast food trends, FOX 5 business report, HelloFresh, McDonald's sales

Branding expert Denise Lee Yohn says McDonald’s is losing customers because of its ever-growing menu and poor execution of healthier options.

Soda Companies Cutting Calories, Pushing Water?

September 24, 2014

Fox Business' Varney & Co.

Topics: Brand Delivery, Brand Touchpoints, Business

Keywords: Apple Pay, Coke & Pepsi reducing calories, Coke cutting calories, Denise Lee Yohn on Varney & Co., Home Depot fraud, Pepsi cutting calories, retail payments

Brand-building consultant Denise Yohn on soda companies’ that are cutting calories, the Home Depot hack and Apple Pay.

What Great Brands Do Review

September 23, 2014

Actionable Books

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Leadership

Keywords: Actionable Books book review, corporate culture, Jill Donahue book review, operationalize your brand, patient experience, pharmaceutical brand strategy, pharmaceutical branding, pharmaceutical customer experience, What Great Brands Do review

Denise Lee Yohn argues that only when their brand becomes who they are and the compass for all their decisions, can they change their game.

Restaurant Promotions That Increase Profits

September 23, 2014

Culinary Depot

Topics: Brand Communication, Marketing, Restaurants and Retail

Keywords: community promotions, Culinary Depot, fast food marketing, fast food promotions, local store marketing, restaurant marketing, restaurant promotions

“A strong partnership is a win-win for both parties, but be prepared to do the giving first — the receiving will come later,” explains QSR marketing guru Denise Lee Yohn.

Free ‘Healthy’ Food for Fast-Food Receipts

September 16, 2014

USA Today

Topics: Brand Communication, Brand Experience, Innovation, Marketing, Restaurants and Retail

Keywords: dinner kit subscription service, fast food alternative, free healthy food, HelloFresh, HelloFresh receipt collection promotion

Denise Lee Yohn likes the broad concept of the recipe delivery service, HelloFresh, but doesn’t particularly like the receipt-collection promotion.

NFL Brand Tarnished by Scandals?

September 15, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Brand Equity, Brand Touchpoints, Business, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., NFL brand damage, NFL sponsors, Ray Rice brand image, Roger Goodell brand image, Samsung ad Apple, Samsung TV commercial, Samsung vs. Apple, Urban Outfitters Kent State sweatshirt, Urban Outfitters snafu, Urban Outfitters sweatshirt

Brand-building consultant Denise Yohn on the impact of the Ray Rice scandal on the NFL’s brand, Samsung’s latest advertisement and outrage over an Urban Outfitters’ Kent State University sweatshirt.

McD’s Has More Pressing Issues Than a Campaign

September 15, 2014

Advertising Age

Topics: Brand Communication, Marketing, Restaurants and Retail

Keywords: Maureen Morrison, McDonald's advertising, McDonald's I'm Lovin' It, McDonald's in AdAge, McDonald's tagline

“If McDonald’s can fix its executional problems and refocus on its core menu and appeal, then ‘I’m lovin’ it’ can once again work for the company,” said restaurant-marketing consultant Denise Lee Yohn.

What Makes a Brand a Great Brand?

September 10, 2014

iMedia Connection

Topics: Brand Delivery, Brand Strategy, Brand Touchpoints

Keywords: branding insights, branding speaker, Denise Lee Yohn at iMedia Summit, iMedia Brand summit, iMedia Summit, What Great Brands Do

Denise Lee Yohn, author of “What Great Brands Do,” Insight Address at the iMedia Brand Summit in Coronado, CA was direct, honest, and reflected on experiences that were relatable by the audience.

Burger King’s Big Bite

September 8, 2014

Sponsorship Report

Topics: Brand Communication, Brand Strategy, Marketing, Restaurants and Retail

Keywords: Burger King acquisition of Tim Hortons, Burger King sponsorship, Denise Lee Yohn on Sponsorship Report, Tim Hortons Canadian brand, Tim Hortons local brand strategy, Tim Hortons local community, Tim Hortons sponsorship

U.S. based brand building expert Denise Lee Yohn says “Tim Hortons enjoys such a strong equity as a Canadian brand and its active community-based sponsorships contribute to the sense of it being a ‘local’ brand.”

Branding Should ‘Pull,’ Not ‘Push’

August 24, 2014

Inquirer

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business

Keywords: branding pull, branding push, Inquirer book review, Philippine Daily Inquirer book review, What Great Brands Do review

“What Great Brands Do,” challenges many assumptions among marketing people.  Author Denise Lee Yohn dishes out earth-shaking ideas.

Will New “Dress Normal” Campaign from Gap Help the Struggling Brand?

August 22, 2014

Bloomberg

Topics: Brand Communication, Brand Delivery, Marketing, Restaurants and Retail

Keywords: apparel retail advertising, Gap advertising, Gap celebrity campaign, Gap Dress Normal campaign

Bloomberg Radio’s Pimm Fox interviews What Great Brand Do author Denise Lee Yohn on the At the Half show about Gap’s new advertising campaign, “Dress Normal” featuring celebrities including Angelica Huston and Ellsabeth Moss.

What Great Brands Do – A Book Review

August 21, 2014

Moments Later

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Leadership, Marketing

Keywords: Denise Lee Yohn, great branding books, Jeffrey Slater book review, Moments Later book review, What Great Brands Do review

What I enjoyed in this book is that it is so counter intuitive. It takes the obvious and flips it on its head, not to be provocative but to help make clear how brands can be frameworks and guideposts for companies. Yohn cites specific and clear examples of successes and failures throughout the book to illustrate her ideas.

Retail CEO Shuffle

August 19, 2014

CNBC Closing Bell

Topics: Business, Customer Experience, Leadership, Restaurants and Retail

Keywords: Aeropostale CEO, brick and mortar companies, Denise Lee Yohn on Closing Bell, Denise Lee Yohn on CNBC, JCPenney leadership, retail CEO, retail leadership, retail transition

Author of “What Great Brands Do,” Denise Lee Yohn discusses what’s behind the revolving door in the retail c-suite.

What Great Financial Institution Brands Do

August 14, 2014

Mark Arnold blog

Topics: Brand Experience, Brand Touchpoints, Culture, Customer Experience, Marketing

Keywords: bank branding, financial branding, financial institution branding, Mark Arnold blog, What Great Brands Do review

Below are four of the seven principles from the book and how we can apply them in the financial services world For the remaining three, be sure to pick up a copy of What Great Brands Do (it’s a wonderful read full of ideas).

Uber vs. Lyft: Does the Competition Benefit the Customer?

August 13, 2014

Fox Business' Varney & Co.

Topics: Brand Delivery, Leadership, Marketing

Keywords: competitive tactics, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Uber and Lyft competition, Uber brand strategy, Uber vs. Lyft

Brand-building consultant Denise Yohn on the Uber-Lyft rift and the sharing economy.

Review of What Great Brands Do

August 1, 2014

Expert Marketer Magazine

Topics: Brand Delivery, Brand Experience, Brand Strategy, Business, Culture, Customer Experience, Leadership

Keywords: brand-building book review, branding book review, Expert Marketer Magazine book recommendation, Expert Marketer Magazine book review, Expert Marketer Magazine branding book, What Great Brands Do

Great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships.

What Great Brands Do on Blinkist

July 30, 2014

Blinkist

Topics: Brand Delivery, Brand Experience

Keywords: Blinkist book recommendation, Blinkist recommendation, Denise Lee Yohn, What Great Brands Do, What Great Brands Do review

In What Great Brands Do, author Denise Lee Yohn draws on her over twenty-five years of experience in brand-building to demystify the branding process.

Cruise Line Refuses to Give Refund to Family with Cancer-Stricken Child

July 28, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Brand Equity, Brand Loyalty, Business, Customer Service

Keywords: bad PR, cruise lines discounting, cruise lines marketing, Norwegian Cruise Line customer service, Norwegian Cruise Line public relations, Norwegian Cruise Lines bad PR, Norwegian Cruise Lines cancer-stricken child

Brand-building consultant Denise Yohn on the Norwegian Cruise Line controversy and how companies can bounce back from bad publicity.

Seaside Resort Clicks With Technology Conference

July 21, 2014

Los Angeles Business Journal

Topics: Brand Experience, Business, Customer Experience

Keywords: Code conference at Terranea, hotel branding, Re/code conference at Terranea, resort branding, Terranea resort conference

Terranea’s close association with the Code Conference does carry some risk. Denise Lee Yohn, a San Diego branding consultant familiar with the both resort and the event, said a potential pitfall would be an embarrassing moment at the conference that could make Terranea an instant punchline. But the potential rewards are bigger than the risks.

Long John Silver’s Invites You to the Seafood Revolution

July 18, 2014

Scienceline

Topics: Brand Communication, Brand Experience, Business, Restaurants and Retail

Keywords: fast food healthy food, fast food repositioning, fast food restaurant advertising campaign, fast food trans fat, Long John Silver's brand strategy, Long John Silver's business strategy, Long John Silver's trans fat, Think Fish advertising campaign

Denise Lee Yohn, the brand consultant, thinks fish still deserves respect in the fast food industry of an increasingly health-conscious America. “Everything you read is more fish,” says Yohn.

Review of What Great Brands Do

July 18, 2014

CKS

Topics: Brand Delivery, Brand Experience, Brand Strategy, Culture, Customer Experience, Restaurants and Retail, Small Businss

Keywords: book on brand strategy, branding book, Christina Stahler book review, CKS book review, small business brand strategy, small business branding, What Great Brands Do review

A great and natural read on operationalizing your brand, Denise Lee Yohn’s book What Great Brands Do quickly became one of my favorite reads.

Why This Company Spent $1.5 Million to Change Its Name

July 17, 2014

Inc.

Topics: Brand Communication, Brand Identity, Brand Names, Marketing, Restaurants and Retail

Keywords: Denise Lee Yohn, Evereve name change, Evereve rebranding, Hot Mama name change, Hot Mama rebranding, Jill Krasny, Megan Tamte, retail name change, retail rebranding

Denise Lee Yohn, author of the book “What Great Brands Do,” is impressed with the way the Tamtes have handled Hot Mama’s name change.

What Great Brands Do with Denise Lee Yohn

July 16, 2014

Entrepreneur Radio

Topics: Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Customer Experience

Keywords: brand-as-business management approach, brandchat, Denise Lee Yohn interview, Entrepreneur Radio interview, epodcast network author interview, Eric Dye interview, Maria Elena Duron interview, positioning exceptional brands, What Great Brands Do

Denise Lee Yohn, a leading authority on building and positioning exceptional brands including Sony, Frito-Lay, Burger King, and Oakley and author of What Great Brands Do joins Enterprise Radio.

Danica and Tony Stewart team for GoDaddy

July 15, 2014

USA Today

Topics: Brand Communication, Marketing

Keywords: Bruce Horovitz GoDaddy article, Danica Patrick and Tony Stewart ads, Danica Patrick celebrity endorser, Danica Patrick GoDaddy ads, GoDaddy celebrity

Keeping Patrick — who is kind of like a small business owner herself — under contract could be key for GoDaddy, says Denise Lee Yohn, a marketing consultant and author of the book What Great Brands Do.

Big Brand Theory

July 11, 2014

SSCS

Topic: Brand Strategy

Keywords: brand strategy book, branding book review, SSCS book review, What Great Brands Do review

What Great Brands Do by Denise Lee Yohn is “a fast-paced, sometimes profound read.”

What Great Brands Do With Denise Lee Yohn

July 6, 2014

Six Pixels of Separation Podcast

Topics: Brand Communication, Brand Experience, Brand Touchpoints, Customer Experience, Marketing

Keywords: absolute value of brands, brand communication, brand strategy, Denise Lee Yohn interview, Mitch Joel podcast interview, Six Pixels of Separation Podcast interview, What Great Brands Do

Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you.

End of Apple as We Know It?

June 27, 2014

Fox Business' Varney & Co.

Topics: Brand Experience, Brand Strategy, Business, Culture, Leadership

Keywords: Apple Beats acquisition, Apple brand future, Apple brand strategy, Apple corporate culture, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co.

Brand-Building Consultant Denise Lee Yohn on Apple’s acquisition of Beats and the future of the brand.

Denise Lee Yohn Reveals “What Great Brands Do”

June 27, 2014

Get Abstract

Topics: Brand Delivery, Brand Experience, Brand Touchpoints, Business, Culture, Customer Experience

Keywords: advance cultural movement, brand building, brand-as-business management approach, Denise Lee Yohn interview, Denise Lee Yohn on Get Abstract, Lady Gaga brand strategy, movement marketing, Target vs. Walmart, The Body Shop brand strategy, What Great Brands Do Get Abstract

In her book, What Great Brands Do, Denise Lee Yohn identifies certain things that great brands have in common. Surprisingly, these things have less to do with advertising and communications, and more to do with how they run the business and cultivate their brand. We recently sat down with her to learn more.

Brandchat: Brands & Great Brands

June 11, 2014

The Buzz 101

Topics: Brand Communication, Brand Delivery, Brand Equity, Brand Experience, Brand Loyalty, Brand Strategy, Brand Touchpoints, Culture, Customer Experience, Customer Service, Marketing, Social Media

Keywords: brandchat, brandidos, Maria Elena Duron, What Great Brands Do

How does a brand go from good to great? It’s a question many seek answers for, and lucky for you, this recap edition of #brandchat has them. With much gratitude to special guest Denise Lee Yohn, author of What Great Brands Do!, we delve into what makes a great brand

A Tale of Two Leaders (Mary Barra vs. Obama) and Netflix Goes On the Offense

June 6, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Business, Culture, Leadership

Keywords: Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., leadership brand, Mary Barra leadership brand, Mary Barra leadership strategy, Mary Barra vs. Barack Obama, Netflix brand identity, Netflix brand personality, Netflix criticizing cable providers

Brand building consultant Denise Yohn on the branding issues of Mary Barra, Barack Obama and Netflix’s dispute with cable providers.

The Art of Marketing Toronto 2014 Review

June 3, 2014

Digital Pen On

Topics: Brand Delivery, Brand Experience, Brand Strategy, Marketing

Keywords: brand keynote, Denise Lee Yohn, Denise Lee Yohn keynote, keynote speaker, speaker on branding, The Art of Marketing 2014, What Great Brands Do

Denise Lee Yohn, author of What Great Brands Do, gave a riveting and well thought out speech on the power of great brands and what’s gotten them to achieve the success they have attained.

Denise Lee Yohn to Speak at Summit on Brand Promotion and Protection in New Delhi on July 23, 2014

June 1, 2014

ASSOCHAM

Topics: Brand Communication, Brand Strategy, Brand Value, Business, Leadership, Marketing

Keywords: ASSOCHAM Brand Protection Summit, Denise Lee Yohn, keynote speaker, speaker on branding, strong Indian brands, Summit on Brand Promotion and Protection

The ASSOCHAM Summit promotes Brand India in order to foster increased legal trade and formation of strategic alliances for building strong Indian Brands — Denise Lee Yohn to keynote.

This Week in Retail

May 15, 2014

vend

Topics: Brand Delivery, Brand Experience, Customer Experience, Customer Service, Marketing, Restaurants and Retail

Keywords: Barnes & Noble brand experience, Barnes & Noble customer experience, Barnes & Noble retail strategy, Denise Lee Yohn, retail innovation, retail strategy, This Week in Retail

Brand-building expert Denise Lee Yohn, shares an interesting take on how Barnes & Noble can reinvigorate its business.

Tips for Cable Companies to Keep People from ‘Cutting the Cord’

May 15, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Brand Strategy, Business, Social Media

Keywords: cable network brand positioning, cable network brand strategy, cable networks competitive positioning, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., NBA brand reputation, NBA brand strategy, NBA strike impact on brand

Brand-building expert Denise Lee Yohn with branding tips for cable companies and the scandal surrounding the L.A. Clippers.

Denise Lee Yohn: An interview by Bob Morris

May 12, 2014

Blogging on Business

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Culture, Customer Experience, Employee Engagement, Leadership, Marketing

Keywords: Bob Morris interview, building and positioning exceptional brands, burger king, Denise Lee Yohn interview, Denise Lee Yohn: An interview by Bob Morris, forbes, FOX Business TV, Harvard Business Review, Howard Aiken, Isaac Asimov, Jack in the Box restaurants Sony Electronic Inc, Jossey-Bass, land rover, Lao-Tse, Peter Drucker, Seeking Alpha, Tao Te Ching, TEDx San Diego, The Challenge of Brand Leadership, The Seven Brand-Building Principles That Power Great Brands, What Great Brands Do, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, YMCA

Blogger and business expert Bob Morris interviews Denise Lee Yohn about her new bestselling book, What Great Brands Do.

Book Review: What Great Brands Do

May 6, 2014

Toister Performance Solutions

Topics: Brand Delivery, Brand Experience, Customer Service

Keywords: customer service branding, customer service strategy, Denise Lee Yohn, Jeff Toister book review, Toister Performance Solutions book review. What Great Brands Do

Denise Lee Yohn’s new book isn’t just for marketing people.

Corporate Social Responsibility

May 1, 2014

YPO-WPO

Topics: Brand Strategy, Brand Touchpoints, Leadership, Social Responsibility

Keywords: creating shared value, CSV vs. CSR, Denise Lee Yohn, Great Brands Never Have to Give Back, new CSR, YPO Interview on CSR

Those companies reaping the benefits of CSR strategy are “looking for ways to create shared value and using their brand identities to focus, shape and integrate their efforts,” brand-building expert and author Denise Lee Yohn observes.

What Great (Challenger) Brands Do

April 30, 2014

Eat Big Fish

Topics: Brand Delivery, Brand Experience, Culture, Customer Experience, Restaurants and Retail

Keywords: brand culture, challenger brand strategy, Chipotle brand strategy, Chobani brand strategy, Denise Lee Yohn interview, Eat Big Fish interview, Trader Joe's brand experience, Trader Joe's customer experience, Trader Joes brand strategy, What Great Brands Do

We talk to author and brand-building expert Denise Lee Yohn about her book ‘What Great Brands Do’ and she shared some of her favorite Challenger brands with us.

Which Brand Is Bigger: Oprah or Starbucks?

April 29, 2014

NPR Marketplace

Topics: Brand Equity, Brand Extensions, Brand Strategy, Business, Marketing, Restaurants and Retail

Keywords: brand partnerships, celebrity brand endorsements, Denise Lee Yohn interview on NPR, NPR interview on Starbucks Oprah Chai, NPR Interview with Kate Davidson, NPR Kate Davidson, Oprah Chai Tea strategy, Oprah Winfrey Leadership Academy Foundation, Starbucks chai tea strategy, Teavana Oprah tea introduction

Brand-building expert Denise Lee Yohn thinks Starbucks, known for its coffee, may have this incentive to use Oprah’s name.

Is Johnny Depp in Need of a New Brand?

April 22, 2014

Fox Business' Varney & Co.

Topics: Brand Delivery, Brand Experience, Brand Strategy, Restaurants and Retail

Keywords: branding expert on Varney & Co., celebrity branding, Denise Lee Yohn, Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Johnny Depp brand, Johnny Depp Transcendence flop, McDonald's brand problem, McDonald's brand strategy, McDonald's branding, McDonald's competition

Brand-building consultant Denise Yohn on why McDonald’s and Johnny Depp’s brands might be in trouble.

Great Brands Ignore Trends

April 21, 2014

spiral16

Topics: Brand Strategy, Innovation

Keywords: advancing cultural movements, Brand Diagnostic, forecasting, great brands ignore trends, listening, scanning, Spiral 16 book review, trend following, What Great Brands Do

On the outside chance that my previous post,What Great Brands Do, wasn’t explicit enough w/r/t insisting that Great Brands should listen, there’s also this: Great Brands Ignore Trends.

Health Clubs Use Sophisticated Advertising to Create Connections

April 21, 2014

Club Industry

Topics: Brand Communication, Health/Fitness/Wellness

Keywords: Club Industry magazine, Denise Lee Yohn, fitness club advertising, fitness club brand strategy, fitness club branding, fitness club marketing, health club advertising, health club brand strategy, health club marketing, healthy club branding

For the most successful campaigns, it all starts with a great brand, says Denise Lee Yohn, author of “What Great Brands Do.”  “They’re connecting beyond a specific product,” she says.

The Wink-Wink Philosophy Behind Marketing Fast Food To Stoners

April 18, 2014

The Huffington Post

Topic: Brand Communication

Keywords: advertising to pot smokers, advertising to stoners, fast food advertising, legalization of marijunana, marketing to pot smokers, marketing to stoners

As pot becomes more mainstream, including legalization in some states, experts and consumers have started to wonder more vocally about whether ads are targeting pot smokers, said Denise Lee Yohn, a brand expert who has worked with companies like Frito-Lay and Burger King.

Branding and Marketing a Change Initiative, Secrets from Madison Avenue

April 17, 2014

Kissinger Group

Topics: Culture, Employee Engagement, Leadership

Keywords: branding change management, change management strategy, Denise Lee Yohn, employee engagement strategy, Kissinger Group, Sondra Kiss interview

In this issue of Be Nimble we talk with Kissinger Group Principal Sondra Kiss and Senior Consultant Denise Lee Yohn about their presentation at the ACMP Convention in Orlando.

Seven Brand Building Principles of the Best Brands

April 14, 2014

Skip Prichard

Topics: Brand Communication, Brand Delivery, Brand Experience, Culture, Leadership, Marketing

Keywords: brand experience, brand-as-business management approach, branding, culture, Denise Lee Yohn, Skip Prichard book review, Skip Prichard interview, What Great Brands Do

With twenty-five years of experience building some of the world’s greatest brands, she knows the strategies that work.  Whether Burger King, Land Rover, Jack-In-the-Box, Spiegel, or Sony Electronics, Denise has knows the principles that make a great brand.

Culture As Competitive Advantage For Marketers

April 7, 2014

Forbes

Topics: Brand Communication, Culture, Leadership

Keywords: advance cultural movements, cultural movements, culture as competitive advantage, Denise Lee Yohn, Rob Fields, What Great Brands Do

Forbes contributor Denise Lee Yohn suggests companies have the potential to do well: build brands and businesses by advancing and amplifying movements.

Brand Recognition

April 7, 2014

Los Angeles Business Journal

Topics: Brand Experience, Innovation, Marketing

Keywords: iconic brand strategy, Imprint Venture Lab, Knockaround Sunglasses, start-up brand strategy

“Today’s customers are quite savvy,” says Denise Lee Yohn, “if it’s all veneer and your product is really the same as everyone else’s, I think people will soon find you out.”

Gilbarco Veeder-Root Announces Retail Technology Conference Speakers and Panel Discussions

April 4, 2014

Market Watch

Topic: Business

Keywords: branding speaker, business keynote speaker, Denise Lee Yohn keynote, Denise Lee Yohn speaker, Gilbarco Veeder-Root conference keynote, marketing speaker

Branding Expert Denise Yohn and Splunk CTO Todd Papaioannou Keynote Respective Days

What Great Brands Do (And Why Listening Is Important)

April 3, 2014

spiral16

Topics: Brand Communication, Brand Strategy, Consumer Research, Marketing

Keywords: Pampers brand strategy, Pampers consumer insight, Pampers customer insights, Pampers emotional connection, Robert Madison review, social listening, spiral16 book review

In chapter #2 (“Great Brands Avoid Selling Products”) of Denise Lee Yohn’s new book What Great Brands Do (Jossey-Bass, Jan 2014), Denise tells a short story of how Pampers was losing market share in Europe, despite having a diaper that was technologically superior to its chief rival Huggies.

Seven Habits of Highly Successful Brands

April 2, 2014

The Globe and Mail

Topics: Brand Communication, Brand Experience, Brand Strategy, Customer Experience, Design

Keywords: brand strategy, brand-as-business management approach, HARVEY SCHACHTER book review, seven habits of highly effective brands, seven habits of highly successful brands, The Globe & Mail book review, What Great Brands Do review

By telling stories of successful organizations that apply the rules she offers, Ms. Yohn challenges readers to recalibrate their brand marketing.

Denise Lee Yohn On What Great Brands Do

April 2, 2014

Strength In Business

Topics: Brand Delivery, Leadership, Marketing, Small Businss

Keywords: brand strategy, brand-building principles, Krisz Rokk interview, Krisz Rokk podcast, small business branding, Strength In Business podcast, What Great Brands Do interview

Listen to this amazing interview with brand-building expert Denise Lee Yohn and discover how you can use the 7 brand-building principles to develop a standout brand that fosters customer loyalty and increases profit margins.

These 4 Characteristics Define What Great Brands Do

April 1, 2014

Red Door Interactive

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Marketing, Social Media

Keywords: Denise Lee Yohn, Red Door Interactive breakfast, Red Door Interactive event, Red Door Interactive Speaker Series, What Great Brands Do

With an audience eager to find out what successful brands are doing differently, Denise introduced 4 essential characteristics that differentiate good brands from great brands.

Demystifying the Brand Building Process

April 1, 2014

CRM Magazine

Topics: Brand Experience, Brand Strategy, Business, Customer Service, Marketing, Restaurants and Retail

Keywords: CRM Magazine interview, demystify brand-building, demystify branding, Denise Lee Yohn, Destination CRM interview, Maria Minsker interview, Patagonia brand strategy, What Great Brands Do

What does it take to build a successful brand? Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.

Demystifying the Brand Building Process

April 1, 2014

Destination CRM

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Restaurants and Retail, Social Responsibility

Keywords: brand-as-business management approach, Denise Lee Yohn interview, Destination CRM author interview, Destination CRM book interview, What Great Brands Do interview

Denise Lee Yohn, author of What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, shared her insights on creating an outstanding brand from the inside out with Associate Editor Maria Minsker.

Be Great by Learning “What Great Brands Do”

March 30, 2014

Small Business Trends

Topics: Brand Delivery, Brand Touchpoints, Customer Experience, Leadership

Keywords: Patrice Cokley book review, small business brand strategy, small business branding, Small Business Trends book review, What Great Brands Do review

This book will show you how to follow the blueprint that other great brands have set forth.

April Fools’ Pranks Not Just for Laughs

March 29, 2014

USA Today

Topics: Brand Communication, Social Media

Keywords: April Fools' joke strategy, April Fools' prank strategy, April Fools' social media, brands on April Fools'

“Brands know that generating conversation on social media is critical not just for top-of-mind awareness, but for the cool factor,” says Denise Lee Yohn, author of What Great Brands Do.

Will Taco Bell’s Breakfast Menu Be a Hit or Miss?

March 28, 2014

Fox Business' Varney & Co.

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Business, Customer Experience, Innovation, Marketing, Restaurants and Retail

Keywords: branding expert on Varney & Co., Denise Lee Yohn on Fox Business TV, Denise Lee Yohn on Varney & Co., Lululemon CEO, Lululemon Laurent Potdevin, Restoration Hardward brand strategy, Restoration Hardware customer experience, Restoration Hardware repositioning, Taco Bell Waffle Taco launch, Waffle Taco Breakfast Phone, Waffle Taco burner phone

Brand building consultant Denise Lee Yohn on Restoration Hardware, Taco Bell and Lululemon.

“What Great Brands Do” with Guest, Denise Lee Yohn

March 28, 2014

The Social Network Station

Topics: Brand Communication, Business, Social Media, Social Responsibility

Keywords: branding, corporate social responsibility, creating shared value, csr, CSV, Denise Lee Yohn, Jim Nico interview, social media CSR, social media responsibility, social network CSR, social network philanthropy, The Social Network Station interview, What Great Brands Do

Denise Lee Yohn, a brand building expert, speaker and author shares her insights into corporate social responsibility.

Try This Exercise to Clarify What Your Company Stands For

March 21, 2014

Harvard Business Review

Topic: Brand Strategy

Keywords: brand essence, brand obituary, brand strategy, HBR management tip of the day

For your organization to be successful, you must be crystal clear about your brand essence (Adapted from “Write Your Brand’s Obituary” by Denise Lee Yohn.)

Denise Lee Yohn on The Small Business Advocate

March 21, 2014

The Small Business Advocate

Topics: Brand Delivery, Culture, Small Businss

Keywords: build a brand, Denise Lee Yohn on The Small Business Advocate, great brands start inside, Jim Blasingame interview, small business brand strategy, small business innovation, The Small Business Advocate book interview

Denise Lee Yohn joins Jim Blasingame to reveal what small businesses can learn about branding from the great brands, including how to start from the inside.

Book Review: What Great Brands Do

March 18, 2014

Future Fundraising Now

Topics: Brand Communication, Brand Delivery, Brand Experience, Brand Strategy, Brand Touchpoints, Business, Customer Experience, Loyalty

Keywords: Future Fundraising Now book review, Future Fundraising Now branding book, non-profit brand strategy, non-profit branding, What Great Brands Do review

Here’s a branding book that doesn’t leave you hanging. What Great Brands Do is relentlessly practical about brands.

Denise Lee Yohn Reveals What Great Brands Do

March 16, 2014

Predictable Success

Topics: Brand Delivery, Leadership, Strategy

Keywords: Denise Lee Yohn interview, Les McKeown book review, Les McKeown interview, Predictable Success book review, Predictable Success interview, What Great Brands Do

Whether you’re a CEO, a COO, a company president, or someone else charged with building the brand for your business, Denise Lee Yohn’s book offers the perfect tools to help you do so.

A Q&A with Denise Lee Yohn, author of “What Great Brands Do”

March 14, 2014

MEplusYOU blog

Topics: Brand Delivery, Brand Touchpoints, Customer Experience

Keywords: brand evolution, brand touchpoint wheel, brand touchpoints, MEplusYOU book interview, MEplusYOU book review, What Great Brands Do

Curious about what it takes to become a truly great brand? Anxious to transform your brand into an industry leader? Read on for a taste, and then get your hands on a copy of What Great Brands Do for seven eye-opening principles that turn typical brand-building on its head.

Cheeseburgers in ‘Troubled’ Paradise: Big Mac Makeover?

March 13, 2014

Fox Business' Varney & Co.

Topics: Brand Equity, Brand Experience, Business, Restaurants and Retail

Keywords: Denise Lee Yohn in Fox Business TV, Denise Lee Yohn in Varney & Co., Stuart Varney on brand strategy, Stuart Varney on brands, Stuart Varney on JC Penney, Stuart Varney on McDonald's

Stuart Varney hosts author Denise Lee Yohn on McDonald’s and J.C. Penney brands today.

What Great Brands Do By Denise Lee Yohn

March 11, 2014

Simple Marketing Blog

Topics: Brand Delivery, Brand Experience, Business, Customer Experience

Keywords: C.B. Whittemore blog, Denise Lee Yohn interview, Simple Marketing Now Blog book review, What Great Brands Do interview

Have you wondered what great brands – such as Amazon, Starbucks, Apple, IBM and Zappos – do to consistently stand out in the marketplace?  The answer can be found in Denise Lee Yohn‘s compelling new book titled WHAT GREAT BRANDS DO: The Seven Brand-Building Principles that Separate the Best from the Rest.

Brand Management Influences Consumer Buying Decisions

March 10, 2014

Hartford Business Journal

Topics: Brand Delivery, Brand Strategy, Culture, Customer Experience, Leadership

Keywords: brand management book review, brand-as-business management approach, Hartford Business Journal book review, What Great Brands Do review

Through experience with Burger King, Jack-in-the-Box, Land Rover and Sony, and first-hand case studies, Denise Lee Yohn found seven defining, brand-as-business principles of great brands

Click Here to Get Fit

March 1, 2014

Women's Health

Topics: Digital Health, Marketing

Keywords: digital fitness, digital health and fitness, digital technology in fitness clubs, NIke+, Women's Health UK Magazine

Denise Lee Yohn, a consultant to top sporting and technology brands such as New Balance, Sony and Oakley, holds social interaction responsible for the rise, suggesting, “People now have fun and easy ways to connect with each other and share their data.”

Competitive Advantage is Moving Downstream

March 1, 2014

Harvard Business Review

Topics: Brand Extensions, Strategy

Keywords: brand extension, brand strategy, business extension, business strategy, Competitive Advantage is Moving Downstream

Instead of “What else can we do for customers?” companies should ask “What else should we do?””  — Denise Lee Yohn, author, What Great Brands Do

The Business Book Best Seller List for February 2014

March 1, 2014

800-CEO-READ

Topic: Brand Delivery

Keywords: 800 CEO READ best seller, best selling branding book, best selling business book, business book best seller, What Great Brands Do

Three Reasons Taco Bell Breakfast Will Totally Dominate

February 27, 2014

Discover News The Usual Sources

Topics: Brand Communication, Brand Experience, Innovation, Restaurants and Retail

Keywords: Discover News The Usual Suspects, Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell in Ad Age, Taco Bell innovation, Taco Bell packaging, Taco Bell packaging innovation, Taco Bell social media, Taco Bell Waffle Taco

  Taco Bell’s new menu, which includes a Waffle Taco and Breakfast Crunchwrap, will be likely be a smashing success, brand-building expert Denise Lee Yohn writes on her blog.

 

Secrets of Success: Bill Horan of WHPC-FM Interviews Denise Lee Yohn

February 26, 2014

WHPC

Topics: Brand Communication, Brand Delivery, Business, Marketing, Small Businss

Keywords: Bill Horan, brand strategies, brand-building, branding small businesses, Secrets of Success radio show, What Great Brands Do

Denise Lee Yohn, author of the new book, What Great Brands Do, reveals the secrets of brand-building success in this interview with Bill Horan on WHPC-FM (Long Island).

Three Reasons Taco Bell Breakfast Will Totally Dominate

February 26, 2014

Business Insider

Topics: Brand Communication, Brand Experience, Brand Extensions, Brand Touchpoints, Customer Experience, Marketing, Restaurants and Retail

Keywords: packaging innovation, Taco Bell breakfast menu, Taco Bell breakfast offering, Taco Bell in Ad Age, Taco Bell innovation, Taco Bell packaging, Taco Bell social media, Taco Bell Waffle Taco

Taco Bell’s new menu, which includes a Waffle Taco and Breakfast Crunchwrap, will be likely be a smashing success, brand-building expert Denise Lee Yohn writes on her blog.

True Enlightenment: Inspired Teachings From The Gathering

February 24, 2014

The Cult Blog

Topics: Brand Delivery, Customer Experience

Keywords: brand as business, brand-as-business management approach, Cult Canada, cult-like brands, operationalizing your brand, The Cult agency, The Gathering, What Great Brands Do

“Brand building,” Denise Lee Yohn describes, “involves operationalizing the brand as an integral way of managing and growing a business.”

Building a Brand

February 24, 2014

33voices

Topics: Brand Delivery, Brand Experience, Customer Experience, Leadership, Loyalty

Keywords: 33voices interview, brand leadership, brand strategy, brand-as-business management approach, Denise Lee Yohn, Moe Abdou, What Great Brands Do

Moe Abdou and Denise Lee Yohn discuss the seven brand-building principles that separate the best from the rest.

Business Book Reviews: What Great Brands Do

February 22, 2014

Dallas News

Topics: Brand Delivery, Culture, Customer Experience

Keywords: business book review, Dallas News book review, JIM PAWLAK review, What Great Brands Do

What makes a brand successful? “The systematic management of the business around the brand,” Denise Lee Yohn writes.

The Gathering Conference in Banff Looks at Developing Cult-Like Brands

February 21, 2014

Calgary Herald

Topics: Brand Delivery, Leadership

Keywords: Cult agency, cult-like brands, The Gathering, What Great Brands Do

Denise Lee Yohn, author of the book What Great Brands Do and a featured speaker at the event, said her research has indicated that the leaders of cult-like brands view their brands very differently from other leaders.

IBM: How Employees Bring “Smarter Planet” Positioning to Real-World Engagement

February 20, 2014

BrandingBusiness.com

Topics: Brand Delivery, Culture, Leadership

Keywords: brand culture, brand values, Branding Business, employee brand engagement, IBM brand culture, IBM brand strategy, What Great Brands Do

As brand-building expert Denise Lee Yohn writes in her new book, What Great Brands Do: The Seven Principles That Separate the Best from the Rest, a strong internal culture helps rally all stakeholders from suppliers and customers to vendors.

The Brand of a Great Brand

February 18, 2014

Leadership Strategy

Topic: Brand Delivery

Keywords: brand definition, definition of a brand, Denise Lee Yohn, Jeff Johns book review, Leadership Strategy blog, Leadership Strategy book review. What Great Brands Do

In What Great Brands Do: The Seven Brand Building Principles That Separate the Best From the Rest, author/consultant Denise Lee Yohn comes close to delivering the broadest, most accurate definition of brand.

Brand Experts to Reveal New Age Strategies at Banff Gathering

February 14, 2014

The Globe and Mail

Topics: Brand Delivery, Brand Loyalty, Loyalty, Marketing

Keywords: Banff Gathering, Chris Kneeland, Cult agency gathering, cult brands, cult-like following, Denise Lee Yohn, emotional appeal, emotional connection, Patagonia brand appeal, Patagonia brand strategy, The Gathering

Today’s leading brands excel in attracting customers by establishing meaningful interactions, says Denise Lee Yohn, brand expert and author of a new book titled What Great Brands Do.

Bob Morris Review of What Great Brands Do

February 14, 2014

Employee Engagement Network

Topics: Brand Delivery, Employee Engagement

Keywords: Bob Morris book review, brand-as-busin, Employee Engagement Network book review, Robert Morris book review, What Great Brands Do

No brief commentary such as mine can do full justice to the information, insights, and counsel that Denise Lee Yohn provides. However, I hope that I have indicated why I think so highly of her book.

Brand Power

February 13, 2014

First Business TV

Topics: Brand Delivery, Culture, Customer Experience

Keywords: Bill Moller, Brand Power interview, corporate culture, Denise Lee Yohn, employee culture, First Business TV interview, IKEA brand strategy, Patagonia brand strategy, What Great Brands Do

Denise Lee Yohn, Author of “What Great Brands Do” explains how small changes in corporate culture, can have a big impact.

The Container Store — What We Stand For

February 11, 2014

The Container Store

Topics: Brand Delivery, Culture, Customer Experience

Keywords: Kip Tindell quote, The Container Store blog, The Container Store brand strategy, The Container Store branding, What Great Brands Do, What We Stand For blog

Looking for your next great read? We’d suggest checking out author and speaker Denise Lee Yohn’s new book, What Great Brands Do.

Great Brands Put Culture First

February 10, 2014

McKee Wallwork & Company

Topics: Brand Delivery, Culture

Keywords: brand-as-business management approach, corporate culture, employee culture, McKee Wallwork & Company, Power Branding, power brands, Steve McKee, What Great Brands Do

“Great Brands Start Inside” is just one of seven eye-opening chapters in which Denise Lee Yohn opines upon what makes excellent brands excel.

How Some Brands Become Great

February 9, 2014

San Diego Union Tribune

Topics: Brand Delivery, Culture, Customer Experience, Leadership

Keywords: brand culture, brand strategy, branding strategy, corporate culture, Denise Lee Yohn, Kodak brand strategy, personal branding, Starbucks brand strategy, What Great Brands Do

San Diego brand consultant Denise Lee Yohn has worked with Sony, Land Rover, Jack in the Box, Oakley and other well-known companies. In her new book, “What Great Brands Do,” she argues that it takes more than an eye-catching logo or clever slogan to be successful.

How to Keep Your Indie Cred After Being Acquired

February 7, 2014

Topic: Brand Communication

Keywords: Anheuser-Busch InBev Blue Point acquisition, Blue Point acquisition strategy, Blue Point beer branding, Blue Point beer culture, Blue Point brand strategy, independent brand acquisition, Jill Krasny, post-acquisition branding strategy

Denise Lee Yohn, a branding consultant and the author of What Great Brands Do, says Blue Point–and any other small company that’s been acquired by an industry giant–will need to convey to consumers that its DNA hasn’t changed.

What Happens When a Big Company Uses Your Brand Name?

February 4, 2014

Inc.

Topic: Brand Names

Keywords: brand names, brand naming, branding a start-up, corporate name, evocative names, Facebook Paper, FiftyThree Paper, generic names, Georg Petschnigg, trademark infringement

As a general rule, go for [a name] that’s more “evocative of the connection you’re looking to create” with your users, Denise Lee Yohn says.

How to Get the U.S. Military Into Your Super Bowl Ad for Free

February 4, 2014

Business Week

Topic: Brand Communication

Keywords: Budweiser Super Bowl commercial, soldier homecoming ad, Super Bowl 2014 ads, Super Bowl Commercials, U.S. Military in advertising, U.S. military in Super Bowl

Denise Lee Yohn, author of What Great Brands Do, says the military has a particular fondness for football because it is followed so closely by young men.

Power to the Small Business: Jay Ehret Interviews Denise Lee Yohn

February 4, 2014

Power to the Small Business

Topics: Brand Delivery, Business, Marketing, Small Businss

Keywords: Jay Ehret podcast, operationalize your brand, Power to the Small Business podcast, small business brand-building, small business branding, What Great Brands Do

In this episode of Power to the Small Business, What Great Brands Do author Denise Lee Yohn discusses her new book and her seven brand-building principles.

What Great Businesses Do

January 31, 2014

The Marketing Spot

Topic: Brand Delivery

Keywords: brand-as-business management approach, Jay Ehret blog, operationalizing your brand, The Marketing Spot, What Great Brands Do

Which came first, the brand or the business? That’s a trick question. Because in Denise Lee Yohn’s new book, What Great Brands Do, brand and business are one in the same.

Financial Spectrum: Bill Kearney of Concord News Radio Interviews Denise Lee Yohn

January 31, 2014

Concord News Radio

Topics: Brand Delivery, Business, Small Businss

Keywords: Bill Kearney Financial Spectrum, brand strategy, brand-as-business management approach, brand-building, Concord News Radio Bill Kearney, What Great Brands Do, WKXL Bill Kearney

Financial Spectrum show host Bill Kearney is joined by Denise Lee Yohn, author of the new book What Great Brands Do.

Branding Expert Discusses Strategy of Super Bowl Ads

January 30, 2014

Bloomberg

Topic: Brand Communication

Keywords: Bloomberg Radio, Hays Advantage, Super Bowl ads, Super Bowl Commercials

Denise Lee Yohn, branding expert and author of “What Great Brands Do,” says a great Super Bowl advertisement must both entertain and connect with an audience in order for it to have broad and lasting influence.

What Great Brands Do (on Brand Autopsy)

January 30, 2014

Brand Autopsy

Topic: Brand Delivery

Keywords: Amazon brand experience, Amazon brand strategy, Amazon customer experience, Brand Autopsy, brand promise, brand-as-business management approach, emotional appeal, John Moore blog

In an email exchange with Denise I asked her to cite a brand that follows her “brand as business” approach. She cites Amazon.

You Are What You Read: What Great Brands Do by Denise Lee Yohn

January 30, 2014

Dain Dunston blog

Topic: Brand Delivery

Keywords: brand-as-business management approach, Dain Dunston, Dain Dunston blog, What Great Brands Do

“Brand building is in no way confined to advertising and marketing,” Denise Lee Yohn writes.

An Interview with Denise Lee Yohn, Author of WHAT GREAT BRANDS DO

January 30, 2014

CX Journey

Topics: Brand Delivery, Brand Experience

Keywords: Annette Franz Gleinicki blog, brand experience, brand-as-business management approach, customer experience, CX Journey, What Great Brands Do

Great brands reap so many benefits, including: increased sales, higher profit margins, lower costs, greater customer loyalty, and higher market valuation, says Denise Lee Yohn.

Great Brands Aren’t Display Cakes, They’re Real To The Core

January 29, 2014

Idea Sandbox

Topic: Brand Delivery

Keywords: brand integrity, brand promise, brand-as-business management approach, Idea Sandbox, Paul Williams, What Great Brands Do

Your brand isn’t your frosting… it is your entire business. As Denise writes, “Your brand can’t just be a promise it must be a promise delivered.”

Want to Know the Secret of What Great Brands Do?

January 28, 2014

Phil Gerbyshak blog

Topics: Brand Delivery, Brand Strategy, Business, Customer Experience

Keywords: corporate culture, corporate social responsibility, employee culture, Phil Gerbyshak, sustainability, What Great Brands Do

According to the author of the book What Great Brands Do, Denise Lee Yohn, the great brands do at least 7 things differently than the rest.

Q&A with the Author of New Book, What Great Brands D

January 27, 2014

Jackie Huba

Topics: Brand Delivery, Customer Experience

Keywords: Amazon long-term strategy, brand-as-business management approach, Denise Lee Yohn, Starbucks brand strategy, Starbucks corporate culture, Starbucks corporate social responsibility, Starbucks CSR, Starbucks employee culture, What Great Brands Do

Denise Lee Yohn is the author of the new book, What Great Brands Dowhich illustrates how the world’s greatest brands have elevated brand-building from a niche marketing function and use their brand as a strategic management tool that guides every aspect of their business.

What Great Brands Do (by The Huffington Post)

January 27, 2014

The Huffington Post

Topics: Brand Delivery, Brand Equity

Keywords: advance cultural movements, brand-as-business management approach, Scott Goodson blog, Scott Goodson Huffington Post column, trend following, What Great Brands Do

Denise Lee Yohn, former West Coast marketing leader of Sony, encourages everyone to think of brands as bigger and more important than a mere tool for advertising.

What Do Great Brands Do

January 27, 2014

WGVU

Topic: Brand Delivery

Keywords: brand-building principles, Denise Lee Yohn interview, Shelley Irwin, WGVU, What Great Brands Do

What’s your Brand? Author Denise Yohn joins us to talk about her book, ‘What Great Brands Do: The Seven Brand Building Principles That Separate the Best from the Rest.

Bring In On: Battle of the Yogurt Titans

January 27, 2014

AdWeek

Topics: Brand Communication, Brand Touchpoints, Marketing

Keywords: Chobani brand personality, Chobani brand strategy, Chobani packagaing, Denise Lee Yohn, yogurt wars

Chobani’s distinctive packaging and non-corporate personality helped, said branding expert Denise Lee Yohn.

What Great Brands Do: An Interview with Denise Lee Yohn

January 26, 2014

Sean Van Tyne

Topic: Brand Experience

Keywords: brand experience, customer experience, customer experience architecture, Denise Lee Yohn, Fixtures Living, Fixtures Living customer experience, PIRCH, PIRCH customer experience, retail customer experience, Sean Van Tyne blog, Sean Van Tyne customer experience, TEDxSanDiego, TEDxSanDiego brand, TEDxSanDiego experience

Denise Lee Yohn, author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass), joins us today to talk about her book and the emphasis on customer experience in it.

QSR’s Denise Lee Yohn Talks Great Brands

January 23, 2014

QSR Magazine

Topics: Brand Delivery, Brand Experience, Employee Engagement, Leadership

Keywords: brand as business, Brand New Perspectives column, branding strategy, Denise Lee Yohn, QSR brand strategy, QSR branding, restaurant brand strategy, restaurant branding, Strategic Branding, What Great Brands Do

Author and QSR Magazine columnist Denise Lee Yohn shares how she got her start in branding and what quick serves can learn from her seven principles.

Spotlight On: Brand-Building Expert, Denise Lee Yohn

January 21, 2014

Speakers' Spotlight

Topic: Business

Keywords: Brand Strategist, brand strategy, brand strategy workshop, Branding Expert, branding speaker, Branding Strategist, branding workshop, Denise Lee Yohn, rand Expert, speaker on brand-building, Speakers' Spotlight

Speakers’ Spotlight, an international speaker bureau, asks Denise Lee Yohn “What inspired you to want to be a speaker?” and other questions.

Theaters, Retailers Offer Snow Day Sales

January 3, 2014

Crain's New York Business

Topics: Brand Communication, Marketing

Keywords: retail promotion strategy, retail sales in 2014, sales promotion strategy, snow day retail sales, weather-related specials

Denise Lee Yohn said the strategy is a great way to connect with would-be shoppers sitting around at home surfing the Internet.

About Town Magazine Review of What Great Brands Do

January 1, 2014

About Town Magazine

Topic: Brand Delivery

Keywords: About Town Magazine Good Reads, business books by San Diego writers, San Diego authors, What Great Brands Do

Brand-building consultant and speaker Denise Lee Yohn proves that a company’s brand is their most powerful tool for growth.

Brand Building Must-Reads for the New Year

December 31, 2013

Ashley Konson on Building Strong Brands and Businesses

Topic: Business

Keywords: Ashley Konson, best book list, recommended reading, What Great Brands Do

Denise Lee Yohn’s What Great Brands Do is included on Ashley Konson’s list of four Brand Building Must-Reads for the New Year.

Must-Follow Marketing Minds On Twitter 2014

December 17, 2013

Forbes

Topic: Marketing

Keywords: Forbes marketers, Forbes marketing, Must-Follow Marketing Minds On Twitter 2014, Scott Goodson

Denise Lee Yohn included in list of “inspired souls who offer up their ideas and fresh perspectives on the days ahead.”

Enhancing Your Brand Can Energize Sales

December 5, 2013

The Globe and Mail

Topics: Brand Value, Business, Marketing

Keywords: brand positioning, brand strategy, branding in slow economy, Denise Lee Yohn, sustain higher margin, sustain price premium

Denise Lee Yohn, a brand-building expert who has served as a consultant to such companies as Sony, Dell, and Covad communications, says relevant and compelling brands can help counteract “the downward pull of a tough market by (allowing businesses) to sustain price premiums and higher margins because its offerings are perceived to be differentiated and of higher value.”

Publishers Weekly Review of What Great Brands Do

November 25, 2013

Publishers Weekly

Topic: Brand Delivery

Keywords: Publishers Weekly book review, Publishers Weekly recommended book, What Great Brands Do

Yohn’s book is helpful reading for executives and managers at all levels, and it will guide the next generation of great brands.

7 Moments When You Can’t Afford To Screw Up the Experience

November 18, 2013

Customer Experience Insight

Topic: Brand Experience

Keywords: brand experience, customer experience, What Great Brands Do

“The mark of a great brand is not being obsessive compulsive,” says Denise Lee Yohn, author of What Great Brands Do: The Seven Brand Building Principles That Separate The Best From The Rest. “It is being intentional. Great brands are purposeful in everything they do.”

Operationalizing Your Brand

August 14, 2013

BrandingBusiness.com

Topic: Brand Delivery

Keywords: ray baird, RiechesBaird

Ray Baird, of RiechesBaird, talks with Denise Lee Yohn — consultant to such brands as Sony, Frito-Lay and New Balance — about how companies can operationalize their brands to grow their business.

Do Celebrities Make Good Creative Directors?

August 12, 2013

Footwear News

Topics: Brand Communication, Brand Delivery

Keywords: adrienne maloof, ashley olsen, beyonce, bud light, cameron diaz, charles jourdan, chinese laundry, dwayne wade, endorsement, gwen stefani, just fab, justfab.com, justin timberlake, kim kardashian, kimora lee simmons, kristen cavalari, l.a.m.b., lady gaga, li-ning, mary-kate olsen, pepsi, polaroid, pour la victoire, reebok, shoedazzle.com, superga, swiss beatz

“Celebrities used to sit behind the wall of an agent or label, but now there’s a real trend of them personally engaging with the things they’re doing,” Denise Lee Yohn said.

Jack in the Box CEO Linda Lang retiring

August 8, 2013

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: brian luscomb, leonard comma, nick setyan, qdoba

Denise Lee Yohn said a typical CEO in the restaurant industry stays on the job between three and five years because of intense competition and the need to reignite investor faith.

Lululemon Goals a Stretch as Analysts See Growth Slowing

July 19, 2013

Business Week

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn, a San Diego-based branding consultant, said in an interview, “As they grow, then the larger, more established retailers maybe start seeing them more as a competitive threat.”

Ditching Col. Sanders at KFC Eleven Isn’t Damaging, Expert Says

July 18, 2013

Louisville Business First

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn, who is a San Diego-based independent brand consultant, told me that because KFC has only used the Colonel as an icon or graphic in recent years and not as a spokesperson, there shouldn’t be a lot of impact on the brand.

Six Steps to Sustainability

July 12, 2013

Restaurant Hospitality

Topic: Restaurants and Retail

Keyword:

“There is a growing belief that generating a profit and achieving social progress are not mutually exclusive,” says consultant Denise Lee Yohn.

PETA Ad Puts Consumers with Animals Being Skinned

July 11, 2013

USA Today

Topic: Brand Communication

Keyword:

Denise Lee Yohn, a brand consultant, says PETA may have gone too far with this campaign. “It’s more effective to make the decision-making process aspirational,” she says. “You want to engage people — not shock and repel them.”

Wendy’s Signs Nick Lachey to Foist Its Pretzel Bacon Cheeseburger on the World

July 8, 2013

Advertising Age

Topic: Restaurants and Retail

Keyword:

“[Given the price], this seems like something that is more likely to appeal to their core customer,” which Denise Lee Yohn described as older, with more money and more likely female.”

Politicians Blast West Side Fireworks

July 3, 2013

Crain's New York Business

Topic: Brand Communication

Keyword:

“It’s easy to get caught up in the politics and sentimental nature of the fireworks location, but Macy’s should make the decision primarily with its brand strategy in mind,” said Denise Lee Yohn, a branding expert.

Should Firms Swing Onto Vine?

May 28, 2013

Footwear News

Topic: Brand Communication

Keyword:

“It may not be right for everyone,” cautions brand consultant Denise Lee Yohn about new social media tool, Vine. “The mistake brands can make is thinking of Vine as a glorified print ad.”

Online Vendor Looks to Click With Euro Markets

May 27, 2013

Los Angeles Business Journal

Topics: Brand Extensions, Brand Strategy

Keyword:

Brand consultant Denise Lee Yohn in San Diego said JustFab has been smart to keep its product offerings limited.

McDonald’s Is Pushing to Get More Millennial Savvy

May 23, 2013

USA Today

Topic: Restaurants and Retail

Keyword:

Millennials want emotional connections with brands, and want brands to support causes relevant to them, says brand consultant Denise Lee Yohn.

KFC Touts ‘Transformational’ New Product: Boneless Chicken

April 14, 2013

Advertising Age

Topic: Restaurants and Retail

Keyword:

Denise Lee Yohn said she’s doubtful the “I ate the bones”tagline will tickle the public’s fancy in the way that the Clara Peller line did for Wendy’s so long ago:”People have become a lot more savvy and think, “It’s just another campaign.'”

What Should Time Warner Name Its TV and Film Division After Split?

March 8, 2013

Advertising Age

Topic: Brand Names

Keywords: chet fenster, christian turner, hbo, james martone, kevin aratari, time warner, turner broadcasting, warner bros, warner music group, WB network

“It really depends on what Time Warner’s goal is as an organization,” says Denise Lee Yohn, who has provided marketing and branding consulting to brands like Sony and Burger King.

The Dark Side of Cross-Selling

March 1, 2013

Harvard Business Review

Topic: Brand Communication

Keywords: analytics, big data, cross-selling, future behavior, marketing, smart selling, trigger events

Denise Lee Yohn responds to an article about how cross-selling is often a money-losing proposition because a significant sub-set of cross-buyers are highly unprofitable.

More Than a Pitchman: Why Stars Are Getting Marketing Titles

February 11, 2013

Advertising Age

Topic: Brand Communication

Keywords: alicia keys, authenticity, beyonce, blackberry, borrowed equity, brand ambassadors, bud light platinum, celebrity, cindy crawford, diet coke, intel, justin timberlake, lady gaga, marc jacobs, mary lou retton, pepsi, pepso, polaroid, taylor swift, tie-up, wheaties, will.i.am

“There’s a greater authenticity that comes with having a celebrity influencing the business,” says brand consultant Denise Lee Yohn.

Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster

November 30, 2012

eMarketer

Topic: Restaurants and Retail

Keywords: advertising, dominos, KFC, marketing, online ordering, smart phones, sms campaigns, subway, Taco Bell, text message, texting, video

“Smaller chains can take something like Apple Passbook, which is more of an off-the-shelf type program and be able to implement it quickly,” says brand-building consultant Denise Lee Yohn.

Chasm: It’s a Big Leap from Startup to Up and Running

October 23, 2012

San Diego Union Tribune

Topic: Digital Health

Keywords: atcom, cisco, crossing the chasm, digital healthcare, entrepreneur, fortune 100, geoffrey a moore, innovation, mainstream, startup

“Early users pursue technology aggressively, they love technology and derive pleasure from exploring it,” said Denise Lee Yohn, formerly VP/general manager brand and strategy for Sony Electronics.

Execs from Burger Lounge, Sbarro Brainstorming in San Diego

October 18, 2012

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: boudin bakeries, burger lounge, cherryh butler, Chipotle, dean loring, fastcasual.com, firehouse subs, panerac, sbarro, Smashburger, sophistication, value in purchases

“One reason for the growth is the economy we’re in, and people are looking for greater values in their purchases, from food to clothing to insurance,” said Denise Lee Yohn, a San Diego-based brand strategy consultant who will be speaking at the conference.

Shoe Dazzle…No Longer Dazzling

September 25, 2012

gigaom

Topic: Strategy

Keywords: bill strauss, brian lee, shoedazzle

Denise Lee Yohn in a blog post earlier this year asked the question Has Shoedazzle lost its dazzle?

Ryan Seacrest Is All That’s Left of the ‘American Idol’ Brand

September 17, 2012

Hollywood.com

Topic: Brand Identity

Keywords: american idol, consitency, integrity, keith urban, mariah carey, nicki minaj, randy jackson, ryan seacrest, simon cowell, the voice, the x factor

Brand strategist Denise Lee Yohn comments, “Ryan Seacrest is integral to the brand.  He’s what we call one of the core voices of the brand, it’s him and what he brings to the show.”

Strategy Ain’t What it Used to Be

September 12, 2012

Forbes

Topics: Leadership, Strategy

Keywords: annual strategic planning, disruption, execution is strategy, right people, right plan

According to Denise Lee Yohn, the amount of disruption in today’s markets (and the speed at which it happens) requires a very different planning approach.

McDonald’s Seeks ‘Nocturnivores’ for Midnight Breakfast

August 22, 2012

MacLean's

Topics: Brand Communication, Restaurants and Retail

Keywords: attracting new customers, breakfast after midnight, core brand perception, dennys, fourth meal, jack in the box, late night, McDonald's, new demographic, nocturnivores, stoner ads, Taco Bell, terry o'reilly

“[‘Nocturnivore’] is up for interpretation and maybe that’s the brilliance,” Denise Lee Yohn, a brand strategy consultant who has worked with Burger King and Jack in the Box, says.

CBC Radio on “Stoner Ads”

August 8, 2012

CBC Radio

Topics: Brand Communication, Restaurants and Retail

Keywords: advertising, fast food, marketing, Q with jian ghomeshi, stoners, terry o'reilly

Terry O’Reilly guest hosts Q with Jian Ghomeshi — Brand consultant Denise Yohn speaks to the emergent genre of ads aimed at ‘stoners’ and what this trend says about the state of the fast food industry today.

Will J.C.Penney Rebrand Lure Back-to-School Shoppers?

August 7, 2012

San Diego Union Tribune

Topic: Restaurants and Retail

Keywords: everyday low price, flash sales, instant rewards, JC Penney, JCP, mini-shops, nina garcia, redesign, right strategy, ron johnson, technology-enabled tactics, time, VIP programs, wrong company

“It’s the right strategy for the wrong company,” said Denise Lee Yohn. “First, JCP is a public company and has not earned enough shareholders’ confidence.”

Nordstrom, Topshop Deal Likely Not to Lead to Brand Dilution

July 19, 2012

Luxury Daily

Topics: Brand Equity, Restaurants and Retail

Keyword:

Denise Lee Yohn, a San Diego-based brand consultant, said, “If Nordstrom remains focused on [service], and figures out how to adapt service to what younger affluent consumers want, its brand will only grow stronger.”

Digital Health Summer Summit Wrap-Up

July 10, 2012

Digital Health Summer Summit

Topic: Digital Health

Keyword:

Journalist and brand builder Denise Lee Yohn summed up a fascinating and far-reaching conversation between, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy.

Subway Snares First Seal of Approval from Heart Group

May 31, 2012

USA Today

Topic: Restaurants and Retail

Keyword:

Says consultant Denise Lee Yohn, “If Subway can achieve this perception, that’s all that matters.”

Is Burger King Poised to Retake Second Place From Wendy’s?

May 27, 2012

Advertising Age

Topics: Brand Communication, Restaurants and Retail

Keyword:

Burger King’s “lack of consistency and jumping around really confuses people,” said independent restaurant marketing consultant Denise Lee Yohn.

The New Science of Viral Ads

May 1, 2012

Harvard Business Review

Topic: Brand Communication

Keyword:

Denise Lee Yohn responds to an article about the secrets of viral advertising saying, “If an ad is liked and passed along but forgotten or no further action is taken by the viewer, [it does] little to build the brand or the business.”

Could ‘Pink Slime’ Be Rebranded?

April 6, 2012

BBC News

Topic: Business

Keyword:

Denise Lee Yohn believes social media is a powerful consumer advocacy tool but the groundswell of anger generated by it can also be short-lived.

Burger King Enlists Celebs to Call Attention To New Menu That McD’s Already Has

April 2, 2012

Advertising Age

Topics: Brand Communication, Restaurants and Retail

Keyword:

Denise Lee Yohn criticized Burger King for “playing catch-up as opposed to trying to leapfrog the competition.”

Why Would Anyone Buy Naming Rights to a Highway?

March 28, 2012

BBC News

Topics: Brand Communication, Brand Touchpoints

Keyword:

“I see this as a move that companies would consider just as something different – a new touch point, a new vehicle from which to broadcast their name,” says Denise Lee Yohn.

Taco Bell to Exchange ‘Think Outside the Bun’ for ‘Live Mas’

February 21, 2012

Advertising Age

Topics: Brand Communication, Restaurants and Retail

Keyword:

“A tagline should embrace the DNA of the brand, which for Taco Bell is extraordinary value,” Denise Lee Yohn said.

Loyalty Payoffs

February 17, 2012

Restaurant Management

Topics: Loyalty, Restaurants and Retail

Keyword:

“Loyalty programs can be very valuable if they’re part of an integrated marketing strategy,” says Denise Lee Yohn.

J C Penney to Revise Pricing Methods and Limit Promotions

January 25, 2012

New York Times

Topic: Restaurants and Retail

Keyword:

J. C. Penney’s new leader has a vision for tomorrow’s shopping experience, but “I don’t think the opportunity to do something dramatically different is possible, given their real estate and the realities of retail,” says Denise Lee Yohn.

Fitness Technology: It’s Not Just Entertainment

January 12, 2012

CEA Digital Dialogue

Topics: Digital Health, Health/Fitness/Wellness, Innovation

Keyword:

Consultant, fitness fan and avid blogger Denise Lee Yohn served as the moderator the “It’s Not Just Tech,  It’s About Aspiration” panel at the Sports and Fitness Tech Summit at CES 2012.

How Wendy’s Found Itself, Slipped Past BK Into No. 2 Spot

January 8, 2012

Advertising Age

Topic: Restaurants and Retail

Keyword:

A typical challenger strategy is to zig while others are zagging, explains Denise Lee Yohn.

Kodak Tries to Bring Its Digital Revival into Focus

September 1, 2011

Business Week

Topic: Brand Strategy

Keyword:

“Like Sony, Kodak is not giving the consumer a reason to purchase,” says Denise Lee Yohn.

“NFL Ends Lockout, Restaurants Relieved”

July 26, 2011

Nation's Restaurant News

Topic: Restaurants and Retail

Keyword:

“Professional sports are interwoven into everyday life, including restaurants,” Denise Lee Yohn said. “When a lockout happens, it shows how fragile the ecosystem is.”

“Where Others Have Gone Without Success, J.C. Penney Goes Again”

June 16, 2011

New York Times

Topic: Restaurants and Retail

Keyword:

J. C. Penney is setting out to rethink the shopping experience, hiring Ron Johnson, who is in charge of Apple’s stores, as chief executive.  But, “the way malls and department stores are now, I’m not sure there’s a compelling reason” to go, says Denise Lee Yohn.

“HBR Case Study: Time for a Unified Campaign”

June 1, 2011

Harvard Business Review

Topics: Brand Communication, Brand Extensions, Brand Names, Marketing

Keyword:

In response to the fictionalized case study about a luxury hotel chain contemplating a corporate branding campaign, Denise Lee Yohn suggests they should allow individual hotels to drive promotional decisions and use a corporate brand strategy to develop targeted cross-selling messages.

“McDonald’s Doubles Down on the Clown”

May 21, 2011

Advertising Age

Topics: Brand Communication, Restaurants and Retail

Keyword:

In McDonald’s eyes, Ronald McDonald can do no wrong — “but I don’t think he’s invincible in terms of appealing to kids,” said Denise Lee Yohn.

“Digital Dining: Chain Restaurants Add Social Media, Mobile to the Menu”

March 10, 2011

eMarketer

Topics: Restaurants and Retail, Social Media

Keyword:

Denise Lee Yohn discusses the current issues and future opportunities for restaurants interested in participating in social media.

Branding: The Right Approach To Your Business

March 9, 2011

WeJungo Network

Topics: Brand Communication, Brand Delivery

Keyword:

WeJungo™ Network interviews Denise Lee Yohn about how to “Achieve Business Success through Your Branding” by identifying four essential areas to focus on when operationalizing your brand.

“Starbucks’ New Logo Signals Intent to ‘Think Beyond Coffee'”

January 5, 2011

Advertising Age

Topic: Brand Identity

Keyword:

Starbucks Corp. today unveiled the latest iteration of its logo and “there’s probably going to be a backlash in the social-media world,” commented Denise Lee Yohn.

“Eight Social Media Resolutions for 2011”

December 28, 2010

Business Week

Topic: Social Media

Keyword:

Columnist Steve McKee includes Denise Lee Yohn’s resolution for the new year:  “treat ‘friends’ like friends.”

“Intercourse Inspires Beer Business”

November 3, 2010

Reuters

Topics: Brand Communication, Brand Identity

Keyword:

A microbrewer who’s named her beer after the town she’s based in (Intercourse, PA), may be alienating her target audience. “Sexually charged marketing messages can sometimes limit a brand’s appeal to younger male audiences,” Denise Lee Yohn explains.

“If Consumer is Your Agency, It’s Time for a Review”

May 17, 2010

Advertising Age

Topics: Brand Communication, Social Media, User Generated Content

Keyword:

With consumer-generated ads, “You’re getting these very poor quality spots, and it’s not even done in seriousness anymore. It’s almost like a joke,” says San Diego-based brand strategist Denise Lee Yohn. “It’s almost like a parody, and it’s being treated like a game. That’s definitely affecting the quality of what we’re seeing.”

Brand Expert to Speak at Southern California Business Growth Conference

May 2, 2010

Business Growth Conference 2010

Topics: Brand Communication, Brand Touchpoints

Keyword:

Denise Lee Yohn will provide insider insights and advice from case studies at the conference for Southern California’s elite business leaders, innovators and entrepreneurs in Anaheim, CA, on Thursday, May 6, 2010.

“Has Burger King Lost Sight of its Brand?”

April 22, 2010

QSR Magazine

Topics: Brand Communication, Brand Delivery, Restaurants and Retail

Keyword:

Burger King would be better off aligning its menu and messaging to its brand. “Why doesn’t Burger King act like THE burger king,” Denise Lee Yohn asks.

Marketers Roundtable

April 11, 2010

The Marketing Spot

Topics: Marketing, Social Media

Keyword:

Denise Lee Yohn participated in a roundtable discussion with Jay Ehret of The Marketing Spot, Bill Schley of David ID, and Harry Hoover of My Creative Team, to talk about topics such as the social media bubble and listening to your customers.

The Top 20 Marketing Blogs That Marketing Executives Are Actually Reading

January 11, 2010

MeNG

Topic: Marketing

Keyword:

MENG: The Marketing Executives Networking Group (MENG) found Denise Lee Yohn’s blog, “brand-as-business bites ™”, is one of the top 20 marketing blogs (written by non-MENG members for objectivity) actually being read by marketing executives.

“Schwan’s Taps Intellivent for Product Sampling Program”

December 5, 2009

Brandweek

Topic: Marketing

Keyword:

Denise Lee Yohn evaluates the new program saying, “…the advertising service is spot on for marketers that want to target consumers more effectively;” but she also warns the mailings could be viewed as spam if brands without a logical tie-in to frozen food place ads.

“QSRs Must Mind Their Brands As They Look Ahead”

October 19, 2009

QSR Magazine

Topics: Customer Experience, Restaurants and Retail

Keyword:

Denise Lee Yohn recommends QSRs take a lesson from discount retail leader Walmart who is also preparing for the economic turnaround.

“Get Your Fresh Food Here”

September 1, 2009

NACS

Topics: Restaurants and Retail, Social Media

Keyword:

Convenience stores seeking to promote their fresh food offerings would be wise to use social media tools like Twitter to “run special offers without the hassle of coupons and announce the arrival of a new product,” Denise Lee Yohn suggests.

Gabriel Rossi Interviews Denise Lee Yohn

August 17, 2009

Mundo do Marketing

Topics: Brand Delivery, Marketing

Keyword:

Gabriel Rossi, a leading brand strategist in Brazil, interviews Denise Lee Yohn about brand-as-businessand the current digital paradigm.

Are QSRs Overusing Sex as an Advertising Vehicle?

August 17, 2009

QSR Magazine

Topic: Brand Communication

Keyword:

Sexually-themed advertising has been popping up among quite a few QSR chains these days, but a lot can go wrong with such an approach, Denise Lee Yohn advises.

“In the Fitness Industry, the Brand Doesn’t Always Fit”

August 1, 2009

Club Industry

Topics: Customer Experience, Health/Fitness/Wellness

Keyword:

Many fitness clubs may not be well-known to the general public. Denise Lee Yohn explains the importance of building a brand: people express themselves through their fitness club choice.

“A Brand New Look”

August 1, 2009

Dance Retailer News

Topics: Brand Touchpoints, Customer Experience, Restaurants and Retail

Keyword:

“Most dance retailers are mom-and-pop shops or small businesses and don’t necessarily have a clear brand identity,” Denise Lee Yohn observes. “If you consistently deliver a compelling and appealing customer experience, people will buy more and visit more.”

“Rachael Ray Tries Different Branding Tactic”

July 22, 2009

Brandweek

Topics: Brand Communication, Marketing

Keyword:

The move by Everyday with Rachael Ray to feature a cover without the magazine’s eponymous personality is similar to the approach Martha Stewart took, Denise Lee Yohn observes. “…Less emphasis on her as a person and more on her brand seems a smart move.”

“Brink’s Set to Unveil $120 Million Rebranding Effort”

June 30, 2009

Advertising Age

Topics: Brand Communication, Brand Names

Keyword:

Commenting on Brink’s rebranding effort, Denise Lee Yohn offers a perspective on making the shift during the recession: “Trying to transfer that trust from Brink’s to a different name is particularly challenging. People are looking for proven suppliers with reputable names.”

“Can QSR Premium Burgers Survive the Economy?”

June 22, 2009

QSR Magazine

Topics: Marketing, Restaurants and Retail

Keyword:

It’s necessary for fast food chains to offer products at both ends of the value continuum, no matter the state of the economy, Denise Lee Yohn explains.

“Laptop Gender Wars: What Your Netbook (or Toughbook) Says About You”

April 28, 2009

IT World

Topic: Marketing

Keyword:

“Companies should take care not to overemphasize the gender orientation of their products,” Denise Lee Yohn encourages.

“‘The Couple That Scrubs Together Stays Together,’ Says Mr. Clean”

February 11, 2009

BrandFreak

Topics: Brand Communication, Consumer Research

Keyword:

Results from a survey by the Mr. Clean brand team says nearly three out of five married adults said doing household chores and cleaning together can maintain a healthy relationship. The team says these findings will help them better position the brand against competitors. “It seems a stretch,” Denise Lee Yohn counters.

“Atkins Unwraps ‘Sweet, Sexy, Science’ Effort”

January 6, 2009

Brandweek

Topics: Brand Communication, Health/Fitness/Wellness

Keyword:

Atkins is trying to shed some of the baggage it’s accumulated in recent years and relaunch the brand with a new, ‘less clinical’ and ‘more contemporary’ message,” Denise Lee Yohn describes. Their real challenge, therefore, is to get people to reconsider the brand.

“Will Skinny Wallets Equal Lean Times for Weight Loss Vendors?”

December 30, 2008

Brandweek

Topics: Brand Communication, Health/Fitness/Wellness

Keyword:

The biggest players in weight-loss programs – Weight Watchers, Slim-Fast and NutriSystem – are rolling out new ads. But Denise Lee Yohn predicts, “We’ll see people opting out of expensive programs and looking for more do-it-yourself options.”

“Restaurant Business Trends”

December 1, 2008

Restaurant Business

Topic: Restaurants and Retail

Keyword:

Asked for key trends that will define consumer and restaurant operator behavior in 2009, Denise Lee Yohn reports on increased value-priced menu options and point to the fact that BYOB and all-you-can-eat options “have popped up at some unlikely places in order to cater to families and groups looking for more options.” Snack-sized options is another trend.

“Orange Julius’s Comeback”

November 26, 2008

QSR Magazine

Topics: Marketing, Restaurants and Retail

Keyword:

In support of the chain’s move to reinvigorate its brand, Denise Lee Yohn offers “Orange Julius has a great heritage.” The brand’s attributes are similar to those of A&W restaurants, which play on nostalgia and old-fashioned goodness.

Brand Expert to Speak at Sales And Marketing Management Virtual Trade Show Webcast

October 2, 2008

Press Release

Topics: Employee Engagement, Marketing, Sales

Keyword:

Denise Lee Yohn will explain how to engage and align a remote sales force during a webcast at Sales and Marketing Management’s Virtual Trade Show on October 2, 2008

“New Generation of Snacks Packed with Nutrition”

October 1, 2008

CPG Matters

Topics: Health/Fitness/Wellness, Innovation

Keyword:

“We’re seeing snacks that deliver specific health benefits…the trend reflects changing snack ‘need-states’ which is a state of demand that resides at the intersection of a consumer’s attitude and the eating occasion; for example, to acquire energy for a pending workout, to escape boredom, etc.,” Denise Lee Yohn explains.

“Curves Shapes Largest Ad Campaign”

September 26, 2008

Brandweek

Topics: Brand Communication, Health/Fitness/Wellness

Keyword:

“A technology-based system like [CurvesSmart] makes the brand seem more contemporary and credible,” Denise Lee Yohn concedes. However, the ad doesn’t seem consistent with the brand’s history. “This ad doesn’t reinforce any of those dimensions.” The ad’s “serious” and “generic” tone may “alienate the Curves core target.”

Brand Expert To Teach Retailers: “Align and Integrate Your Customer Experiences to Build Your Brand”

August 13, 2001

Center for Retailing Studies

Topics: Customer Experience, Restaurants and Retail

Keyword:

Denise will speak at the Retailing Summit, sponsored by the Center for Retailing Studies at Texas A&M University. Yohn will provide brand-building insights and instruction to retailers from across the nation and abroad in Dallas, TX, on Thursday, October 7, 2010.

Marketing the Munchies

July 18, 2001

The Fix

Topics: Brand Communication, Restaurants and Retail

Keyword:

“To the mainstream audience it may just sound like late nights and drinking, but to a certain audience they’re talking about getting stoned,” says Denise Lee Yohn.

“KFC’s Stunts Make Nightly News but Don’t Stop Sales Slide”

April 19, 2001

Advertising Age

Topics: Brand Communication, Brand Delivery, Brand Touchpoints, Restaurants and Retail

Keyword:

Branding consultant Denise Lee-Yohn notes that, for KFC, trumpeting grilled chicken and then promoting products like the Double Down may have muddied the brand. “They don’t have a clear identity anymore, and I think that’s hurt them,” she says.

“Sexy Better-for-You Strategy Working for Carl’s Jr.”

January 13, 2001

QSR Magazine

Topics: Brand Communication, Restaurants and Retail

Keyword:

“Carl’s Jr. has carved out a distinctive brand position with offerings and advertising squarely targeted to young males,” Denise Lee Yohn says. “To now switch gears and try to also target women just doesn’t make sense.”

“Why Cream of Wheat, Ortega Are Back On Air”

September 26, 2000

Brandweek

Topic: Brand Communication

Keyword:

While linking Cream of Wheat to the Olympics may give them a sales boost, “I think they would have been better served by pursuing a wholesome, natural positioning instead,” Denise Lee Yohn observes. She adds, “Packaged foods categories are so crowded already. Unless a new/newly revived brand has a clear point of difference, I doubt their retail customers or end consumers are going to notice or care.”

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