November Brand-As-Business Buffet
Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out:
what great brands do — a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event
why windows 8? — a post that questions Microsoft’s choice to brand its new OS with an old name — is this symptomatic of deeper problems at the company?!
soundbites from cea forum 2012 — a slideshow of insights and inspiration from Alexis Ohanian, John Gerzema, and others who spoke at the Consumer Electronics Association’s Industry Forum
re-thinking CSR — my newsletter which included a two-minute video excerpt from a talk I gave at the Fast Casual Executive Summit. I encouraged business leaders to think about and do “corporate social responsibility” differently
the highlights and lowlights behind best buy’s turnaround plan — my reaction to BBY CEO’s plan to imitate IBM’s foray into services but not its focus on culture