move over millennials, generation z is coming
brand-as-business bit: A Google search for “marketing to millennials” produces nearly 1 million results. Tapping into the large and influential millennial market is certainly important for many companies. But if you really want to get out in front of the trends, you should also be tracking Generation Z. Generation Z is the cohort group of 68 million people born from the mid 1990’s to the present. That means many are just turning 18 now. So they’re the ones shaping today’s culture and they have needs, attitudes, and behaviors that differentiate them from other groups. Check out my latest QSR column to learn about the opportunities with this emerging market.