Marketing as Product and Profit
“[Red Bull founder Dietrich Mateschitz] knew that success would be in how you market the product as much as the product itself.”
It reminds me of a favorite quote of mine from Geoffrey Frost who held the CMO position at Motorola and Nike. His approach to marketing:
“Your ads are the most pervasive products you make.”
The FC piece outlines how Red Bull has embraced this notion and transformed content from a marketing tactic into a business unit and from a loss leader into a profit-center.